Kia Celebrates New Telluride 2027 with Epic Times Square Ad During New Year's Eve

Kia Celebrates the Arrival of the New Telluride 2027 in Times Square



As 2025 comes to an end, Kia America is set to make a resounding statement with its awe-inspiring campaign for the all-new Telluride 2027, taking center stage on New Year's Eve in New York's Times Square. The Telluride, recognized as Kia’s first vehicle specially designed and assembled for the American market, has radically transformed the brand's identity, and Kia is primed to highlight this significant milestone.

The grand reveal of the second-generation Telluride aligns with the remarkable backdrop of Times Square, where Kia will run extensive advertisements during the final countdown to the New Year. As the clock strikes midnight, vibrant visuals will adorn the iconic screen at One Times Square, showcasing not only the sophisticated design and spacious interior of the Telluride but also its cutting-edge technology and entertainment features.

Russell Wager, the Vice President of Marketing at Kia America, expressed the brand's excitement: “The launch of the Telluride marked Kia's entry into the upper echelon of automotive manufacturers. This vehicle symbolizes innovation and resilience while being accessible and attractive. This New Year's celebration offers us a moment to acknowledge the hard work of our dedicated team in Georgia, as both the Telluride and the New Year represent transformative milestones in Kia’s history.”

As one of the most influential SUVs on the market today, the Telluride seamlessly blends luxury with everyday functionality, catering to families and adventurers alike. Its success has significantly broadened Kia's appeal, demonstrating the brand's commitment to quality and innovation. In honoring the contributions of the team at Kia's West Point plant in Georgia, Kia revisits a journey that has seen steady demand growth year after year.

The Telluride 2027, which includes a new hybrid transmission, was officially unveiled at the recent Los Angeles Auto Show and is anticipated to reach dealerships in the U.S. in the first quarter of 2026. The integration of a new hybrid system promises improved efficiency and continues Kia’s efforts toward sustainability in automotive design.

Through this promotional campaign and event at Times Square, Kia not only showcases the latest advancements of the Telluride 2027 but also affirms its encapsulation of family values and adventurous spirit. By engaging with consumers during a festive time, Kia honors its legacy while embracing the future.

For those interested in experiencing the Telluride first-hand, dealerships across the country will soon be prepared to welcome potential buyers and allow them to discover why this SUV has become a hallmark of Kia’s offerings.

In summary, Kia America’s celebratory push for the Telluride 2027 at the Times Square event is a clear testament to the company’s impactful presence within the automotive landscape. As we step into the New Year, Kia’s message resonates: innovation, teamwork, and community drive the future of mobility. The Telluride stands not just as a vehicle, but as a multifaceted symbol of a brand poised to continue making waves in the industry and within the heart of American families.

Topics Auto & Transportation)

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