Blackthorn Unveils Innovative Solutions to Enhance Onsite Event Experiences

In a move set to redefine onsite event management, Blackthorn—a company renowned for creating Salesforce-native solutions—has announced the launch of three powerful tools designed to amplify in-person interactions and streamline operational workflows. On November 5, 2025, the company revealed its latest offerings: Blackthorn Smart Capture, Blackthorn Event Navigator, and Blackthorn Badge Generator. Together, these products represent a significant enhancement to the Blackthorn Events platform, aimed at transforming the attendee journey from arrival to departure.

What Are the New Tools?

Blackthorn Smart Capture

Blackthorn Smart Capture is an innovative lead capture application that simplifies the process of gathering attendee information. Event teams can scan any badge or business card without needing QR codes or rented scanning devices. This seamless integration into Salesforce ensures that leads are captured in real-time, allowing organizations to follow up efficiently. The AI-powered features of Smart Capture enrich the data gathered, granting teams full ownership of their information and expediting the lead qualification process—ultimately reducing delays between events and follow-ups.

Blackthorn Event Navigator

The Blackthorn Event Navigator is a mobile app designed to keep attendees engaged and informed throughout the event. This application consolidates essential information into one user-friendly platform, including agendas, digital tickets, real-time updates, and an attendee directory. Event organizers can launch the application with just a few clicks, ensuring that attendees have immediate access to everything they need while simultaneously syncing event information with Salesforce.

Blackthorn Badge Generator

The Badge Generator is a cutting-edge tool that automates the creation and management of event badges. By utilizing prebuilt Word templates and Nintex flows, this Salesforce-native tool allows teams to design, merge, and print badges in bulk or on demand. This automation minimizes manual tasks and guarantees that every badge reflects accurate and up-to-date Salesforce data, ensuring brand consistency across all events.

Benefits of the Onsite Event Suite

These newly launched products signal Blackthorn's commitment to enhancing onsite event management, addressing key aspects of the attendee experience. As Chris Federspiel, CEO of Blackthorn, articulated, “In an era dominated by automation and AI, face-to-face experiences are invaluable to build trust and drive business outcomes.” With these tools, Blackthorn aims to empower event teams to transform each physical interaction into a quantifiable opportunity for growth and connection.

The combined functionalities of Smart Capture, Event Navigator, and Badge Generator emphasize efficiency and performance tracking. By integrating every touchpoint into Salesforce, Blackthorn eliminates the complexities usually associated with data management, allowing organizations to focus on creating engaging and memorable experiences. This holistic approach facilitates a more strategic view of event performance, thereby enabling teams to measure success with greater clarity.

A Future-Forward Approach

Blackthorn's latest product introduction is a testament to the company’s aggressive expansion into the onsite event management landscape—an area identified as a strategic focus for the year 2025. With these releases, Blackthorn is not just keeping pace with technological advancements; it is leading the charge to ensure that in-person engagements can leverage modern tools to maximize impact.

Overall, Blackthorn's innovative suite of tools promises to make onsite event management simpler and more effective, paving the way for enhanced attendee experiences and stronger business outcomes. To learn more about Blackthorn and its offerings, visit www.blackthorn.io.

About Blackthorn

Founded in 2015 and headquartered in New York, Blackthorn is a leader in event management solutions built for Salesforce users. The company supports various functionalities, including online, subscription, and mobile payments, all integrated directly into Salesforce. With a commitment to streamlining operations for event professionals, Blackthorn continues to innovate and provide value in the ever-evolving landscape of event management.