KISS Beauty Group Launches New Bold Look for Nails and Lashes

KISS Beauty Group Unveils a Bold New Look

KISS Beauty Group, a leading name in salon-quality nails and lashes, is embarking on an exciting journey to redefine the at-home nail experience. With over 35 years of innovation in press-on nails, the company is introducing its latest brand relaunch featuring a fresh visual identity, streamlined product collections, and thoughtfully designed sizes. This update is not merely about aesthetics; it's a commitment to enhancing consumer comfort, fit, and overall confidence.

A Transformative Relaunch

The bold new slogan: "NEW. MORE. BETTER. KISS" perfectly encapsulates everything this relaunch signifies. Consumers will now find more nails per kit—32 instead of the previous count—for the ultimate better fit. This initiative is all about celebrating individuality while ensuring premium comfort from pinky to thumb.

KISS has committed investments of millions into research and development, analyzing over 4,000 unique nail shapes, and gathering feedback from more than 100,000 participants. This research resulted in an exciting new nail silhouette designed to adapt to various nail beds, ensuring a secure fit and seamless comfort with wearability of up to 14 days.

Unique Product Collections

To elevate the shopping experience, KISS has revamped their extensive product lineup into three distinct collections:

1. CORE - This collection features staple styles including chic nudes and classic shades, enhanced with trendy effects like French designs.
2. GLAM - Targeted towards those looking for something more extravagant, this range includes embellished accents, jewel stones, and vibrant finishes that cater to both everyday glamour and special events.
3. ICON - Featuring bold designs adorned with radiant jewels and glittering effects, this collection is designed for the bold fashionista who wants her nails to make a statement. Each set can be reused up to three times, making it both a stylish and economically savvy choice.

Consumer Connection and Experience

According to Kristin Giarrusso, Global Marketing Director at KISS Products, this relaunch is more than just a new aesthetic; it represents a transformation in how customers experience the brand. By taking time to listen to the community’s desires and expectations, KISS is determined to provide a new norm grounded in trust, comfort, and confidence.

The launch includes a comprehensive campaign designed to create interactive experiences with consumers both online and in-store. The aim is to make customers aware of the improvements made so they can engage more deeply with the KISS brand, ensuring a two-way communication channel. This focus on consumer engagement fortifies the relationship that KISS aims to build with its followers.

Availability and Future Plans

The revamped KISS line will be available in January 2026 across numerous major retail chains, including Ulta, Target, Walmart, CVS, and Amazon, as well as directly at KISSusa.com. KISS is also expanding its digital presence through platforms like Instagram and TikTok, allowing the brand to connect with a wider audience.

In summary, KISS Beauty Group's bold transformation reaffirms its mission to provide accessible, exceptional beauty solutions while empowering consumers to express their unique identities with confidence. With innovative products tailored to modern needs, KISS is redefining the self-care experience, one nail at a time. Get ready to embrace the new KISS this January!