Wacoal Partners with Singer Coresawa for Self-Love Campaign

Wacoal and Coresawa Collaboration: An Expression of Self-Love

In a vibrant partnership that resonates with the youth, the prominent lingerie brand Wacoal has teamed up with the acclaimed singer-songwriter Coresawa. Known for her catchy voice and relatable lyrics, Coresawa has crafted an original song titled 'I LOVE ME' that embodies the theme of self-love. This collaboration not only brings forth a moving musical piece but also a limited edition Night-Up Bra featuring Coresawa's adorable visual character, Reko-chan.

The song and accompanying music video will debut on September 17, 2025, at midnight, coinciding with the launch of the special design bra that will be available exclusively on the Wacoal web store starting at 3 PM on the same day.

Embracing a Refreshing Brand Message

This collaboration marks a significant step as Wacoal aims for a rebranding in the 2024 Autumn/Winter season. The brand intends to empower each customer by facilitating moments of self-reflection and self-love through their products. Likewise, Coresawa’s music conveys the critical importance of self-acceptance, making the blend of their aspirations the perfect match for this campaign.

'I LOVE ME', the featured song, beautifully captures Wacoal's message of self-love, resonating with the tagline: “Love your moment.” Coresawa performed the song for the first time during her live concert at Nippon Budokan on September 16, 2025. The vibrant imagery from the music video reflects the same spirit, thanks to the creative input from illustrator Shimpe Uchiobori, who has worked closely with Coresawa on her artwork. The MV narrates a whimsical story about rediscovering self-love, showcasing a journey where the protagonist learns to embrace herself once again.

Exclusive Product Launch

In addition to the musical release, Wacoal will unveil the Night-Up Bra adorned with the charming Reko-chan design. This special bra, made for comfort during sleep, promises to support and soothe without compromising style. Priced at 4,400 yen, it offers sizes M and L, perfect for those seeking practicality combined with a touch of adorability.

To celebrate the launch, an exclusive campaign will allow customers who purchase Wacoal products valued at 8,800 yen or more to enter a draw for original goodies. The campaign runs from September 17 to September 30, 2025, creating an interactive experience for fans and customers alike.

The Backstory of the Collaboration

Music holds the transformative power to help individuals connect with their authentic selves. For Coresawa, the process of writing this song and engaging with the Wacoal message felt entirely natural. The ability to enjoy uplifting music while wearing comfortable yet stylish lingerie is a sentiment that both Wacoal and Coresawa encourage, underscoring the mission to share moments of joy and acceptance with a broad audience.

Coresawa’s Perspective
In her own words, Coresawa expressed her excitement about collaborating with Wacoal, sharing that panties hold nostalgic memories for her, particularly a bra gifted by her grandmother. “It’s essential to love oneself,” she notes, reflecting on the importance of personal happiness and accepting one's individuality. With her relatable lyrics, she hopes to connect deeply with listeners, providing a soundtrack that celebrates life’s simple joys.

The Magic of Music and Fashion

The music video crafted for 'I LOVE ME' serves as a visual narrative for Coresawa’s journey and reflects the positive energy that’s synonymous with Wacoal. It plays on the themes of duality, portraying a character in a reflective world rediscovering the facets of self-love with the help of Reko-chan. Such a rich narrative is intertwined with fashion, showcasing Wacoal’s popular “Hug Bra” in the video, where the mirror realm intertwines with reality, reinforcing the message of self-acceptance and the joy in embracing who we are.

In conclusion, this collaboration stands as a celebration of identity and empowerment, conveying a heartfelt message through music and fashion that will resonate with many. Coresawa’s commitment to sharing uplifting narratives, paired with Wacoal’s exquisite craftsmanship in lingerie, creates a powerful combined force, encouraging everyone to embrace their true selves and “Love your moment.”

Stay tuned for the release of both the song and the limited edition Night-Up Bra on September 17th. It's an event that promises to inspire and uplift, reminding us all of the importance of self-love and celebration.