#United States #Santa Ana #Behr Paint #Hidden Gem #Color Trends

Behr Paint Company Introduces Its 2026 Color of the Year: Hidden Gem

In a bold move to redefine color palettes in our living spaces, the Behr Paint Company officially announces Hidden Gem (N430-6A) as the 2026 Color of the Year. This captivating smoky jade hue marries blue and green with a striking sophistication, offering a transformative choice for those seeking a blend of calm and vibrant in their environment.

Capturing a Modern Aesthetic

Erika Woelfel, Vice President of Color and Creative Services at Behr Paint, expresses that the allure of Hidden Gem lies in its ability to challenge conventional choices while also evoking a sense of wonder and style in our everyday surroundings. “Hidden Gem captures that spirit with its depth and refinement, perfectly embodying colors that are both timeless and beautifully stunning,” she states. This color strikes a harmonious balance that invites warmth and energy, all while providing an understated elegance that can complement various styles.

The Emotional Impact of Color

Drawing from recent research, Behr highlights the significant correlation between paint colors and personal confidence. A striking 82% of surveyed Americans believe that the colors within one’s home can greatly influence self-esteem and expression of identity. In this regard, Hidden Gem acts as more than just a paint color; it serves as a canvas to display individuality, creating an expressive and transformative home environment.

Many respondents (58%) find that a space adorned with Hidden Gem feels captivating, while over two-thirds agree that it evokes a unique atmosphere and a sense of peace. Behr's innovation directly speaks to this desire for unique and peaceful environments, promoting meaningful connections with our homes and suggesting that deeper aesthetics do hold significant value.

Transformative Versatility

Whether utilized for a dramatic room overhaul or applied as a subtle accent, Hidden Gem adapts effortlessly to various settings—from residential spaces like living rooms and bedrooms to commercial environments such as healthcare facilities and hospitality suites. The versatility of this shade enhances all aspects of design, ensuring that it not only beautifies but also enhances functionality and mood, leaving a lasting impression tailored to the buyer's vision.

Moreover, Hidden Gem is featured prominently in the BEHR® 2026 Color Trends Palette, aligning with a rising trend towards inviting warmth, comfort, and a playful touch through color. This palette includes a curated selection of earth tones, jewel hues, and soft pastels, all tailored for both contemporary and traditional styles. The trends reflect a thoughtful shift, focusing on colors that elevate one’s experience of their environment.

A Celebration of Color

To celebrate the unveiling of Hidden Gem, Behr Paint is excitingly hosting a sweepstakes where participants can enter to win $50,000. The contest runs from July 30, 2025, to August 13, 2025. To take part, customers simply need to purchase any BEHR® product from The Home Depot, upload their receipts, and follow Behr on social media platforms like Instagram or TikTok. For full contest details, visit behr.com/2026COTYSweepstakes.

Availability

The Hidden Gem and the complete BEHR® 2026 Color Trends Palette are available in top-rated, one-coat hide guaranteed* BEHR DYNASTY® and BEHR MARQUEE® paints, as well as BEHR® ULTRA and BEHR® PREMIUM PLUS, sold exclusively through The Home Depot. Behr Paint Company prides itself on being among the leading manufacturers of architectural paints and stains in North America, delivering a full range of products for both professional and DIY applications.

As we welcome Hidden Gem* into our homes, it stands as a representation of self-expression, emotional well-being, and a commitment to timeless beauty—affirming that every color carries the potential to tell a story and enhance our lived experience.