Hanayume x Tanita
2025-06-04 05:41:28

Exciting Collaboration Between Hanayume and Tanita: Step Counters Featuring Beloved Characters

Tanita and Hanayume Team Up Again for Creative Step Counters



In an exciting new initiative, Tanita, a prominent health-focused corporation headquartered in Itabashi, Tokyo, has announced a collaboration with the beloved girls' manga magazine, `Hanayume`. This partnership marks the second installment of their collaboration, building upon the success of last year’s commemorative project for the magazine’s 50th anniversary. The newest offerings will feature a range of 50 step counter designs inspired by eleven cherished manga series that have resonated with fans across generations.

The step counters will go on sale starting June 4, priced at 3,520 yen (including tax), available on the Tanita online shop. Enthusiasts can place their orders starting at 2 PM on that date, with a cut-off for reservations set for July 3 at 1 PM. Customers can expect shipping to begin in late August.

Established in 1974, `Hanayume` has been instrumental in shaping the landscape of girls’ manga, introducing countless iconic stories since its inception. The magazine not only showcases engaging stories but has also paved the way for adaptations across various media platforms, including dramas, anime, and musicals. This multi-dimensional appeal continues to attract readers of all ages, emphasizing the magazine’s enduring legacy and popularity.

The current collaboration represents a direct response to reader demand following the successful first installment last year. Drawing from a rich roster of beloved characters, the step counters will be themed around popular works such as `Patalliro!`, `Hanazakari no Kimitachi e`, and `Kamisama Hajimemashita`, among others. Each design expresses the unique aesthetics and spirit of the characters, making the step counters not just functional devices but also collectible items for fans.

Step Counters with Characteristic Designs



The specially designed step counters feature distinct aesthetics that celebrate the individual styles of each character from the respective series. The exterior design incorporates artwork familiar to `Hanayume` readers, creating a nostalgic yet fresh collection. Notably, five designs inspired by the series `Kōcha Ōji` feature brand-new illustrations created specifically for this collaboration by the original artist, Nanpei Yamada.

Moreover, each model is crafted with thoughtful attention to detail, including color variations that reflect the personalities of the characters as well as their respective worlds. The step counters come in two main color schemes—white and black—allowing for a customized and personal touch. Beyond aesthetics, these devices are user-friendly, requiring no complex setup; simply insert a battery and start tracking steps effectively. The innovative 3D sensor technology ensures accurate measurements whether the device is stowed in a bag or worn around the neck with a strap.

This initiative aligns with Tanita's belief that character-themed products can motivate users towards healthier lifestyles. By developing enjoyable and engaging products, the company aims to inspire a range of individuals, including those who may not typically prioritize health and wellness.

Product Specifications


  • - Product Name: 3D Sensor Equipped Step Counter


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Topics Consumer Products & Retail)

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