#Japan #Tokyo #Ad Fraud #Cacco #X-log

Cacco Launches 'X-log' Against Ad Fraud

Cacco Inc., based in the Minato ward of Tokyo, has announced the launch of a new anti-fraud service named 'X-log' following a strategic acquisition from Japan Claudia Corp. This service, which has been acknowledged as the number one in the domestic market for fraud detection in e-commerce, aims to significantly contribute to the establishment of a secure online shopping infrastructure in Japan.

Tackling Ad Fraud

The increasing expenditure on online advertisements in Japan, which is projected to reach a record-breaking 3.47 trillion yen in 2024, has also seen a rise in issues related to ad fraud. Cacco's proprietary research highlights that nearly half of the e-commerce businesses surveyed identified a tangible waste in advertising costs due to fraudulent clicks. Additionally, Japan currently holds one of the highest ad fraud rates among major countries, according to the IAS Media Quality Report.

The launch of 'X-log' aligns with recent government guidelines aimed at ensuring proper and effective digital ad distribution. By integrating this new service with existing solutions, Cacco strives to offer a comprehensive tool that spans from advertisement engagement to payment protection, addressing online fraud at multiple levels.

Features of the 'X-log' Service

Advanced Automated Blocking

The 'X-log' tool utilizes AI and proprietary algorithms to thoroughly analyze traffic and swiftly identify fraudulent IP addresses and ineffective delivery targets. This automated blocking capability ensures that clients can prevent unnecessary advertising costs in real-time.

Minimal Operational Burden

With its fully automated system, 'X-log' eliminates the operational overhead commonly associated with fraud detection. Users can easily monitor the effectiveness of the service through a dedicated dashboard, which presents real-time insights and predictive metrics.

Evidence for Media Agencies

Clients can download detailed analytical data, categorizing potentially fraudulent clicks based on various criteria. This functionality equips them with evidence for request submissions to media agencies, enhancing the possibilities for refund claims on invalid clicks, thereby optimizing advertising budgets.

Cost-Effective Options

'X-log' is designed with affordability in mind, offering plans that start at just a few tens of thousands of yen per month, including a free plan option. This range caters to a wide spectrum of businesses, from small enterprises to large corporations.

Future Prospects: Enhancements and Synergies

Looking ahead, Cacco plans to leverage its extensive expertise in fraud detection for further enhancements to the 'X-log' service. The integrated offering of both 'X-log' and the existing 'O-PLUX' system will provide unique value to direct-to-consumer businesses grappling with both ad fraud and illegitimate reselling issues.

Cacco remains committed to its corporate philosophy of being a