#Japan #Chuo #voice analysis #Art Freak #exhibition tech

Revolutionizing Customer Engagement at Exhibitions with Voice Analysis Technology

Art Freak, a creative firm based in Chūō, Tokyo, specializes in the comprehensive planning, design, and construction of exhibits and event spaces, including showrooms and popup stores. Recently, the company has made headlines by acquiring a patent for its innovative voice analysis technology, which enhances customer interaction even amidst noisy environments common at trade shows. This tool, called "Omotas," aims to extract specific voices, facilitating the visualization of service quality and offering invaluable training resources for staff.

Background: Evidence of Service Quality in Exhibitions

Traditionally, events like exhibitions and popup stores focused on quantitative metrics such as the number of visitors or leads generated. However, the crucial aspect of service quality often remained in the shadows, heavily reliant on the individual skills and experiences of the staff, leading to variations that were hard to assess. Clients frequently expressed the need to ensure that their services were effectively communicated and to replicate the successful strategies of high-performing staff members. In response, Art Freak sought to develop a way to quantify customer service quality through voice analysis, complementing visitor metrics with qualitative insights. Their innovative solution recently received patent recognition for the core voice extraction and analysis logic.

Overview and Uniqueness of the Patent Technology

Exhibition venues are typically rife with noise pollution from announcements and surrounding chatter, making it a challenge to analyze conversations effectively. Art Freak's patented technology utilizes a sophisticated process to harvest practical data:

1. Advanced Speaker Identification: The AI pinpoint the voice of the staff member involved in customer interactions by scrutinizing vocal characteristics and speech structure, even in noisy environments.

2. Visualization of Customer Engagement Patterns: Critical elements of conversations from successful interactions, such as how the discussion is initiated and the frequency of specific keywords, are extracted and visualized as data.

3. Data-Driven Feedback: Instead of relying on instinctual teaching methods, the technology supports precise instruction based on analyzed conversation patterns, thus raising the overall service quality across the organization and establishing reproducible interaction styles.

Patent Details:

• - Patent Number: 7777840
• - Invention Name: Voice Analysis System, Program, and Method
• - Application Number: 2025-061488
• - Filing Date: April 2, 2025
• - Registration Date: November 20, 2025

Patent Information

Changing Conventional Wisdom in Education and Added Value

The applications of this technology extend beyond mere performance analysis. The accumulated data directly contributes to efficient operational structures and training programs characterized by credible, data-backed insights.

Naoki Arao, the Head of Sales at Art Freak, expressed: "In an era of acute labor shortages, reducing variability in customer service levels and ensuring that everyone can deliver high-quality interactions presents significant advantages for both exhibitors and attendees. By integrating the art of design and layout, which falls under the 'senses,' with the science of data, we aim to maximize the value found in commercial spaces and exhibitions."

About the Analysis Tool "Omotas"

"Omotas" serves as a marketing support tool that integrates visitor flow measurement, voice analysis, and digital surveys, all designed to enhance outcomes at exhibitions and events:

• - Visitor Flow Measurement: Visualizes the foot traffic around booths, engagement rates, and time spent in restricted areas.
• - Voice Analysis: Analyzes keywords, conversation flow, and structure during customer interactions.
• - Comprehensive Support: Based on the analytical findings, improvements in booth design and content for future exhibitions are proposed, ensuring a seamless experience.

Voice Analysis Link

About Art Freak

Founded in November 1990, Art Freak has its headquarters in Chūō, Tokyo. The company’s mission is to continue to be creative and ensure that emotional connections resonate and warm the world. They aim to maintain their resolve to innovate amid rapid technological advancements in the realms of the internet and AI. Art Freak believes that creative endeavors empower individuals and enrich lives, highlighting their commitment to remaining a vibrant part of the creative landscape.

Their vision is to surpass imagination, propelling society forward by fostering experiences that evoke emotions and generating actions that challenge expectations. Through the synergy of creativity and science, they aspire to make people and society more dynamic.

Learn More About Art Freak