Mondrian Successfully Hosts Massive Fortnite Launch Event at Aeon Mall Yono, Blending Metaverse and Real-World Experiences

Mondrian's Epic Fortnite Release Event

On December 14, 2025, Mondrian Inc. held an extraordinary launch event for the Fortnite game titled City SPEED TRIAL: SAITAMA SUPER ARENA at Aeon Mall Yono in Saitama City. By leveraging a 3D city model, the event represented a groundbreaking convergence of digital and physical realms, attracting an impressive 694 attendees. The planning aimed to engage digital natives and families, particularly reaching a demographic focus on young teens and their parents, which made up over 70% of the attendees. This turnout and the 100% satisfaction rate from survey respondents highlight the potential of UGC games to serve as effective attraction tools for commercial establishments.

The event was a strategic move to tackle ongoing community challenges, such as improving local economic activity and engaging younger audiences. By integrating gaming experiences with local currency—Tama Pon—Mondrian established a direct correlation between gaming and local spending. This initiative not only showcases the feasibility of merging digital experiences with real-life interactions but also sets a replicable model for other locales aiming to entice younger generations.

Game Overview

Title: City SPEED TRIAL: SAITAMA SUPER ARENA

Release Date: October 4, 2025
How to Play: Input the following island code on Fortnite: 4174-0596-7357
Free to Play Gameplay URL: Fortnite - Mondrian

Gameplay Experience

Utilizing the Ministry of Land, Infrastructure, Transport and Tourism’s PLATEAU 3D city model, the game reconstructs iconic landmarks around Saitama Shintoshin Station and the Saitama Super Arena. Players navigate dynamically designed stages based on real local attractions and culture, fostering a natural interest in the community’s offerings.

Game Trailer URL: Watch Here

Event Highlights

The launch party included engaging activities led by pro gamers and influencers, alongside free gaming experiences and competitive high-score challenges. The promotion of the Saitama City official app encouraged participants to register and earn Tama Pon. This local currency can be spent at participating local businesses, effectively linking enjoyment of the game with local economic contributions.

- Date: December 14, 2025 (11:00 AM - 5:00 PM)
- Location: Aeon Mall Yono, 1st Floor Rose Court, Saitama City
- Organizer: Mondrian Inc.
- Supported by: Aeon Mall Yono, Disc City Entertainment, Saitama City, Saitama Arena, and Human Academy.
- Event Info URL: Event Details

Why the Intersection of Aeon Mall and Metaverse?

This event marks a unique approach taken by Mondrian to bridge a common challenge faced by many local governments: effectively engaging youth and revitalizing local economies. The choice of Aeon Mall Yono—a bustling community hub—highlighted the belief that gaming can be a vital societal resource. By transforming virtual experiences into tangible events, Mondrian aims for a hands-on approach to regional development.

The 3D city model provides a virtual experience that enhances participants’ understanding and interest in their surroundings. Through creative integration of gameplay and local economic incentives, Mondrian has demonstrated how enjoyable activities can translate into real-world contributions.

Results and Impact

The event’s attendance of 694 marked a triumphant validation of its marketing approach, especially as a significant percentage of the attendees—70.2%—were young families. Feedback through post-event surveys yielded remarkable insights: 100% satisfaction from the 57 respondents, with 84.2% discovering new insights about the area, and 82.4% expressing a desire to visit in person afterwards. This indicates a positive behavioral shift toward real-life exploration following digital engagement.

Mondrian's Commitment to Social Implementation

Mondrian assumed end-to-end responsibility for this project from conceptualization to content creation, event execution, and leveraging public programs. The initiative exemplifies a model that not only enriches virtual experiences but also drives real revenue circulation—as the cycle of create, use, maintain, and connect remains central to their mission.

The versatile framework employed is adaptable to various municipal scales and budgets, highlighting potential for broad implementation across other regions. Moving forward, Mondrian is dedicated to harnessing the power of entertainment to resolve community challenges, affirming its role as an innovator in the gaming and local economic landscape.

For those municipal entities and tourism boards seeking revitalized engagement and local vibrancy, this could serve as an exemplary model for implementing exciting initiatives that draw people in. Interested parties can discover more at Contact Mondrian.

About Mondrian Inc.

Founded on January 16, 2023, Mondrian provides gaming and metaverse products that utilize popular platforms like Minecraft, Fortnite, and Roblox to offer innovative solutions for various sectors including education, marketing, and regional development. By emphasizing a hands-on approach, Mondrian collaborates with diverse stakeholders to maximize the opportunities within the metaverse and advocate for sustainable economic frameworks and creator support.

Find out more on the Mondrian Website.