Fragrance AI Experience
2025-11-13 03:33:46

Discover the Future of Fragrance with AI at Tsutaya Electric

Discover a New Fragrance Experience with AI



At Tsutaya Electric in Futako Tamagawa, a revolutionary event will take place from October 3 to December 31, 2025, where visitors can explore the KAORIUM AI system developed by SCENTMATIC. This event aims to redefine how we interact with fragrances by making the selection process more personalized and engaging than ever before.

What is KAORIUM?


KAORIUM is an advanced AI system that translates fragrances into words, making it easier for users to connect with scents on a deeper level. This innovative technology allows users to understand the nuances of different fragrances and helps them identify scents that resonate with their personal tastes. By choosing favorite words or cherished memories, each participant can discover a scent uniquely tailored to their preferences.

The goal of this experience is to create a therapeutic ambiance through fragrances that soothe and comfort, allowing visitors to enjoy a multi-sensory escape from daily life. The experience promises a delightful encounter where words enhance the understanding of scents, unlocking new emotional connections and sensations.

Fragrance Bath Salts Available


As part of this experience, SCENTMATIC will offer a selection of fragrance bath salts. Priced at 1,100 yen for 200g, these bath salts come in 12 unique varieties designed to please both the eye and the nose. Visitors will not only have the chance to learn about fragrances but will also be able to take home a piece of this uplifting encounter.

Venue Details


  • - Location: Tsutaya Electric + (1st Floor, Futako Tamagawa Tsutaya Electric)
  • - Address: 1-14-1 Tamagawa, Setagaya, Tokyo 154-0004
  • - Business Hours: 10 AM to 8 PM
  • - Event Duration: October 3 - December 31, 2025

A Window Into the Future


The Tsutaya Electric + showroom is not just a retail space. It's a gateway to the latest advancements in technology and design where consumers can explore a wide range of unique products and services. Curators carefully select items that showcase innovative uses of technology in everyday life, ensuring a curated experience that is both enlightening and enjoyable.

SCENTMATIC’s participation in this event underscores its commitment to nurturing a culture that respects the diverse ways people experience fragrance. By leveraging the KAORIUM system, they aim to enhance the emotional and experiential value of scents, ultimately promoting deeper connections with fragrances beyond the confines of traditional retail methods.

Join the Fragrance Revolution


We encourage those curious about their scent preferences or anyone who wishes to rejuvenate their senses to visit this immersive experience. KAORIUM not only personalizes fragrance selection but also invites participants to reflect on how scents influence memories and emotions. This unique interaction with fragrances has the potential to transform personal spaces, create lasting memories, and enhance one's overall sensory experience.

Experience the power of scent like never before and find your personal fragrance journey at Tsutaya Electric. Let the exploration of fragrance lead you to newfound relaxation and joy as you discover the magic behind each scent and how they can touch your life in profound ways.

Learn more about KAORIUM and view their captivating introductory video here. Join us this fall for a fragrant journey that promises to redefine your relationship with scent!


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Topics Consumer Products & Retail)

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