Hisense Unveils Cutting-Edge Smart Home Technologies at MECES 2025

Hisense, the renowned global leader in advanced smart technology and home appliances, is making waves at the Middle East Consumer Electronics Show (MECES) 2025, which runs from November 26 to 28 at Festival Arena in Dubai Festival City. This significant event sees Hisense launching an immersive and interactive smart home exhibit that is designed to engage visitors in a memorable experience.

Inside Hisense's exhibit, attendees will find multiple experience zones, each tailored to showcase the latest in home automation and display technologies. Among the highlights are a cinema area featuring the groundbreaking Laser TV technology, a high-performance Gaming Zone, a showcase of a contemporary smart kitchen, and an artful section dedicated to Canvas TV for those with an eye for aesthetics. Dominating the space is the world's largest 116-inch RGB Mini LED TV, a testament to Hisense's innovation in display technology, illuminating its vision of AI-driven connected living.

Innovative Product Launches

This year at MECES, Hisense is proud to introduce two flagship products: the Pure View Refrigerator and the X Zone Master, the World's First 4 in 1 Heat Pump Washer Dryer. These appliances highlight how cutting-edge AI technology can enhance convenience, sustainability, and luxury living experiences in the modern home, integrating seamlessly through Hisense's smart connectivity platform.

The Pure View Refrigerator

The Pure View Refrigerator represents a leap in appliance design and functionality. It features an eye-catching transparent glass panel that illuminates using motion sensor lighting, allowing users to see its contents without the need to open the door. This innovative feature aids in reducing energy use while keeping food fresh for longer periods. Furthermore, it incorporates UV antibacterial technology, a compact smart screen for voice commands and reminders, along with AI connectivity, redefining the modern kitchen into a space that is both smart and extraordinarily functional.

The X Zone Master

On the laundry front, Hisense is unveiling the X Zone Master, which stands as the pinnacle of modern laundry innovation. This appliance boasts a unique triple drum configuration, offering the functionality of three washers and three dryers within a single unit. As the world's first 4 in 1 heat pump washer dryer, it allows simultaneous washing and drying of various fabric types and sizes, accommodating even the busiest households. With an impressive 14kg mega capacity, low noise levels below 46dB, and sophisticated vibration stability supported by advanced technologies, the X Zone Master sets a new industry standard for intelligent laundry care.

Commitment to Innovation

When discussing Hisense's presence at MECES, Jason Ou, President of Hisense Middle East and Africa, stated, "Through our participation at MECES 2025, we're showcasing how Hisense's innovations are shaping the future of smart living. Aligned with this year's 'AI for All' theme, the Pure View Refrigerator and Super Combo Washer Dryer represent our commitment to making advanced technology more accessible in consumers' homes."

Hisense's participation in MECES underscores its position as a frontrunner in the smart home technology landscape, reaffirming its dedication to providing solutions that enhance comfort, improve efficiency, and integrate seamlessly into modern lifestyles.

Visitors to the exhibition can find Hisense at stand A 048, where they can explore the latest advancements in smart home technologies firsthand.

About Hisense

Founded in 1969, Hisense has grown into a globally recognized brand with operations in over 160 countries, specializing in high-quality multimedia products and smart solutions for consumers. With critical rankings in TV shipments and a commitment to partnerships like that of the FIFA World Cup 2026™, Hisense continues to lead the market with its diverse range of products. The company's regional headquarters in Dubai plays a pivotal role in innovation and distribution across the MENA region, ensuring that they meet the evolving expectations of consumers today.