#United States #Harrisonburg #Farmer Focus #Organic Chicken #Chicken for Good

Farmer Focus Elevates Ethical Farming with 'Chicken for Good' Campaign

Farmer Focus, the leading organic chicken brand in the United States, has taken a significant step forward in food transparency with its new marketing initiative, 'Chicken for Good.' This campaign, launched in collaboration with the creative agency Vokal, aims to deepen consumer understanding of the farming practices behind their food choices.

In today's market, where consumers increasingly seek to know the origins of their food, Farmer Focus has recognized that fostering a transparent and trustworthy food system is crucial. 'Chicken for Good' is designed to emphasize that selecting Farmer Focus chicken is more than just picking a meal; it’s about supporting sustainable farming practices and humane treatment of animals. The initiative was born from the brand's ethos that caring for farmers, animals, and the environment isn't just good business—it's essential for the future.

Connection with Farmers

The heart of the 'Chicken for Good' campaign lies in its commitment to transparency. Consumers can trace their poultry back to the family farms that raised them, thanks to an innovative Farm ID system. By simply scanning a QR code on the packaging and entering a four-letter code, consumers can meet individual farmers, view photos of their farms, and learn about the methods used to raise their chickens. This direct connection helps weave a narrative that reinforces trust between the consumer and the source of their food.

Dolan Patterson, Chief Commercial Officer of Farmer Focus, expressed pride in launching the campaign, stating, "We’re proud to launch this campaign, which highlights the powerful connection between the food on your table and the farmers who make it possible. Our model proves that doing good for all stakeholders is not only achievable but successful. This is chicken for good, and it’s working."

A Commitment to Values

Vokal’s Creative Director, Emily Long, echoed this sentiment, emphasizing, "A lot of brands talk about values—Farmer Focus actually lives theirs. You can see it in their humane certifications, their organic standards, and their commitment to paying their farming partners fairly." The authenticity of these claims is vital in the current landscape of consumer skepticism towards food brands and their practices.

The 'Chicken for Good' campaign is not just a marketing strategy but a cultural movement towards prioritizing moral standards in food production. As consumers demand greater transparency and accountability from food brands, Farmer Focus is setting the industry standard for ethical practices.

Campaign Rolls Out

As part of its promotional strategy, 'Chicken for Good' will be showcased across various streaming platforms and social media, including YouTube, ensuring that the message reaches a broad audience. The campaign aims not only to highlight the brand’s values but also to inspire consumers to make conscientious choices that support sustainable agriculture and humane treatment of animals.

About Farmer Focus

Founded in 2014, Farmer Focus is dedicated to the promotion and protection of generational family farms. By teaming up with over 120 independent growers, the brand diverges from traditional poultry production models, ensuring that farmers retain ownership of their flocks and land, are compensated fairly, and adhere to rigorous humane standards. This results in chicken that consumers can trust—sustainably sourced, humane, and transparent.

For more information on their initiative and practices, visit FarmerFocus.com.