Watts Iidabashi Store Opens in Shinjuku, Tokyo - Enjoy Affordable Living

New Store Opening: Watts Iidabashi

On July 15, 2026, company Watts Co., Ltd., known for its range of 100-yen shops and general merchandise stores, opened its newest location, the Watts Iidabashi Store, in the bustling district of Shinjuku, Tokyo. The new establishment is located on the first floor of the Kobayashi Building at 2-30 Shimo-Miyahicho. This strategic location makes the store accessible to residents and visitors alike.

Store Highlights

Watts stores are renowned for their diverse product offerings that cater to daily needs. At the Iidabashi store, customers can expect an extensive selection of items including:

- Kitchen supplies
- Cleaning products
- Laundry essentials
- Stationery
- Interior decoration items
- Mobile accessories

With an affordable pricing strategy, the store aims to enhance the lives of its customers through easy access to everyday necessities.

Featured Products:

1. Powerful Disinfecting Wet Wipes
- A thick, large-sized product that effectively cleans and disinfects. Price: 110 yen (tax included).

2. Disposable Poly Gloves
- Perfect for cooking and cleaning tasks. Price: 110 yen (tax included).

3. Asahi Chemical Freshness Retaining Wrap
- Trusted for keeping food fresh longer. Price: 110 yen (tax included).

4. Eco-Friendly Bagasse Paper Towels
- 150 sheets, made from sustainable materials. Price: 110 yen (tax included).

Please note that some items may not be available in-store.

Expansion Strategy

Since 2014, Watts has been on an ambitious expansion path, rapidly increasing its number of stores across Japan. By the end of June 2026, Watts had successfully opened its 1,938th store nationwide. The company is dedicated to providing convenient household and lifestyle goods, with plans for continued growth and new store openings to better serve the community.

About Watts Co., Ltd.

Founded in 1995 and headquartered in Chuo-ku, Osaka, Watts Co., Ltd. operates several discount and 100-yen shop brands, including "Watts," "meets.," "Silk," and "Furetsu." The company aims to bring smiles to its customers with its corporate slogan: "Always with a smile, Watts."