Exciting Launch: Okinawa Soba Kuina Opens Their First Franchise in Okinawa

Okinawa Soba Kuina Opens First Franchise Store

On April 25, 2025, Okinawa Soba Kuina, a brand known for reinventing Okinawan soba, will celebrate the grand opening of its first franchise location at the Okinawa Outlet Mall Ashibinaa. The company, Komugino, founded by entrepreneur Takafumi Horie, is redefining traditional cuisine while maintaining its rich cultural heritage.

Exciting Opening Promotions

To commemorate the grand opening, special offers will be available, including a limited-time campaign offering 30 bowls of soba for just 500 yen from April 25 to 27, as well as a free drink with any purchase from May 3 to 5. This initiative is aimed at encouraging both locals and tourists to experience the brand’s unique take on Okinawan soba.

A Unique Dining Experience

The new store will be located within the highly popular Okinawa Outlet Mall Ashibinaa, just a 20-minute drive from Naha Airport. This location is ideal for tourists, families, and locals due to its convenient accessibility and ample parking spaces. At the newly established franchise, diners can enjoy exclusive menu items, including the