Changan Automobile Forges Strategic Alliance with Portugal's National Football Squad
In a landmark announcement made on May 22, 2026, Changan Automobile revealed its global strategic partnership with the Portuguese Football Federation (FPF) at a ceremony held at Cidade do Futebol in Lisbon. This partnership marks a pivotal moment for Changan as they aim to deepen their presence in the European market and aligns perfectly with their long-term vision.
A Game-Changing Collaboration
This partnership goes beyond conventional sponsorship agreements; it signifies a profound alignment of values between Changan and the FPF. Both entities embody commitment, innovation, and resilience—core principles that they aim to exemplify together. Changan's Vice President, Mi Mengdong, remarked, "In football, staying 'in the game' translates to total commitment. For Changan, it’s about relentless innovation and standing by our users through every challenge."
The event included several key highlights, including the unveiling of the brand collaboration film titled "Sounds Like Changan," demonstrating the fusion of automotive technology and football culture. Another significant moment was the ceremonial handover of the DEEPAL S05 Plug-In Hybrid Electric Vehicle (PHEV), symbolizing the technological innovations Changan hopes to bring to the partnership.
European Test Drive Initiative
Following the announcement, Changan and the FPF initiated a unique European test drive program. This program will cover over a thousand kilometers, traversing diverse road and climate conditions to showcase the capabilities of Changan's PHEV vehicles. The test drive route stretches from Lisbon to Madrid and Turin, allowing both teams to highlight performance, efficiency, and sustainability.
The Portugal National Football Team, affectionately known as "The Team of the Quinas," boasts a fanbase of more than 500 million around the globe. Thus, Changan’s association with such a globally recognized brand enhances its visibility and strengthens its narrative in the competitive automotive market.
Shared Values and Long-Term Goals
"This partnership signifies the growing global relevance of Portuguese football and the ideals we uphold: ambition, innovation, resilience, and excellence," a representative from the FPF shared. They expressed pride in aligning with a brand that shares a long-term vision of mutual growth and development on and off the field.
As Changan accelerates its global expansion under the Vast Ocean Plan, Europe has emerged as a strategic priority for the company. The partnership with the FPF is not merely an association but a stepping stone that supports localized product planning and reinforces brand engagement across the region.
Changan plans to introduce its advanced New Energy Vehicles (NEVs) in Europe, including the CHANGAN DEEPAL range and premium vehicles under the AVATR brand, which incorporates cutting-edge technological advancements for a modern driving experience.
About Changan Automobile
Changan boasts an impressive 164 years of industrial history, with over 40 years dedicated to automobile manufacturing. The company has evolved into a global automotive leader, operating 22 manufacturing bases and employing more than 110,000 people worldwide. Its diversified offerings now span across over 100 countries and regions.
About the Portuguese Football Federation (FPF)
The FPF oversees the organization and development of football in Portugal, including national teams and domestic leagues. This partnership undoubtedly enhances the federation's commitment to promoting football at all levels while exploring innovative collaborations that can benefit both sports and the automotive industry.
Through this partnership, Changan Automobile showcases its ambition not only as an automotive leader but also as a key player in the realm of sports, setting the stage for future innovations and collaborations that reflect the spirit of resilience and excellence shared by both the company and the Portugal National Football Team.
A Game-Changing Collaboration
This partnership goes beyond conventional sponsorship agreements; it signifies a profound alignment of values between Changan and the FPF. Both entities embody commitment, innovation, and resilience—core principles that they aim to exemplify together. Changan's Vice President, Mi Mengdong, remarked, "In football, staying 'in the game' translates to total commitment. For Changan, it’s about relentless innovation and standing by our users through every challenge."
The event included several key highlights, including the unveiling of the brand collaboration film titled "Sounds Like Changan," demonstrating the fusion of automotive technology and football culture. Another significant moment was the ceremonial handover of the DEEPAL S05 Plug-In Hybrid Electric Vehicle (PHEV), symbolizing the technological innovations Changan hopes to bring to the partnership.
European Test Drive Initiative
Following the announcement, Changan and the FPF initiated a unique European test drive program. This program will cover over a thousand kilometers, traversing diverse road and climate conditions to showcase the capabilities of Changan's PHEV vehicles. The test drive route stretches from Lisbon to Madrid and Turin, allowing both teams to highlight performance, efficiency, and sustainability.
The Portugal National Football Team, affectionately known as "The Team of the Quinas," boasts a fanbase of more than 500 million around the globe. Thus, Changan’s association with such a globally recognized brand enhances its visibility and strengthens its narrative in the competitive automotive market.
Shared Values and Long-Term Goals
"This partnership signifies the growing global relevance of Portuguese football and the ideals we uphold: ambition, innovation, resilience, and excellence," a representative from the FPF shared. They expressed pride in aligning with a brand that shares a long-term vision of mutual growth and development on and off the field.
As Changan accelerates its global expansion under the Vast Ocean Plan, Europe has emerged as a strategic priority for the company. The partnership with the FPF is not merely an association but a stepping stone that supports localized product planning and reinforces brand engagement across the region.
Changan plans to introduce its advanced New Energy Vehicles (NEVs) in Europe, including the CHANGAN DEEPAL range and premium vehicles under the AVATR brand, which incorporates cutting-edge technological advancements for a modern driving experience.
About Changan Automobile
Changan boasts an impressive 164 years of industrial history, with over 40 years dedicated to automobile manufacturing. The company has evolved into a global automotive leader, operating 22 manufacturing bases and employing more than 110,000 people worldwide. Its diversified offerings now span across over 100 countries and regions.
About the Portuguese Football Federation (FPF)
The FPF oversees the organization and development of football in Portugal, including national teams and domestic leagues. This partnership undoubtedly enhances the federation's commitment to promoting football at all levels while exploring innovative collaborations that can benefit both sports and the automotive industry.
Through this partnership, Changan Automobile showcases its ambition not only as an automotive leader but also as a key player in the realm of sports, setting the stage for future innovations and collaborations that reflect the spirit of resilience and excellence shared by both the company and the Portugal National Football Team.
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