#USA #New York #David Yurman #Chevron Collection #Michael B. Jordan

Michael B. Jordan Unveils the Spring 2025 Chevron Collection by David Yurman

David Yurman, a leading name in luxury jewelry in America, is excited to present its Spring 2025 Chevron campaign, featuring the talented Michael B. Jordan. Renowned for his roles in cinema and now as a global ambassador for the brand, Jordan embodies the essence of modern masculinity and self-expression. This new campaign not only highlights the uniqueness of the Chevron collection but it also encapsulates a narrative of personal growth and aspiration.

The campaign takes place in the stunning setting of Franklin D. Roosevelt Four Freedoms Park, located in New York City. Here, the work of acclaimed fashion photographer Tyrone Lebon and film director Frank Lebon captures Jordan walking deliberately, encapsulating a metaphor for his dynamic film career. The visuals, a harmonious blend of light and shadow, illustrate the depth of both Jordan's personal journey and the craftsmanship of the Chevron collection.

In Jordan's words, “I am inspired by the way David Yurman stays true to itself while continuing to evolve.” His connection with the brand and its founders, David and Sybil Yurman, is evident in the mutual commitment to artistry and innovation, which enriches the entire campaign.

The Chevron Collection is a reimagined tribute to ancient art and architecture, having initially debuted in 2007. The design features sculptural forms where each half of the Chevron motif mirrors the signature Cable design, resulting in a striking presentation that highlights the brand’s commitment to excellence. This pattern, characterized by its dynamic play of light and dark, has become a celebrated hallmark of men’s jewelry, signifying rapid growth in this segment for David Yurman.

As a testament to the synergy between Jordan and the brand, their partnership began with the launch of the first-ever men's high jewelry collection, The Vault, in Spring 2024. Since then, they’ve established a powerful connection that emphasizes individuality and dedication, two qualities they both embody. Jordan is currently expanding his creative pursuits, with his film "Sinners" directed by Ryan Coogler set to release in theaters on April 18, 2025, and is also working on a reboot of "The Thomas Crown Affair."

Evan Yurman, President and Chief Creative Officer, describes Jordan as a figure demonstrating steadfast confidence and authenticity, values that resonate deeply with the brand. He believes that through this campaign, they aim to motivate audiences to chase their ambitions, much like Jordan in the evolving landscape of his career.

As the Spring 2025 Men's Chevron campaign launches across digital platforms and social media channels on February 12, it marks a significant chapter for both David Yurman and Michael B. Jordan. With this collaboration, they hope to not only elevate the perception of men’s jewelry but also inspire individuals to embrace their unique journeys in both fashion and life.

For further details, fans can visit David Yurman’s official website or follow them on their social media channels at @davidyurman and @davidyurmanmen. This collaboration showcases the blend of culture, artistry, and advancing trends in the luxury market that both the brand and its ambassador proudly represent.