The Rental Market Heats Up: Essential Tips for June Apartment Seekers

As the calendar turns to June, those looking for rental properties can feel the excitement in the air—it's prime season for apartment hunting. According to recent data from Zillow Rentals, the first week of June marks the busiest period for rental seekers, with a distinct uptick in property views, applications, and inquiries to landlords. With a record number of rental households and more renters gearing up for moves than homeowners, 2025 promises to set new records in the rental market.

Peak Activity in Rental Listings

Zillow's analysis reveals that rental activity during the early days of June consistently surpasses that of the preceding two years. The platform typically experiences its highest volume of listing views, rental applications, and communications with property management during this period. In 2025, the landscape is expected to be even more competitive, with rental household numbers reaching an all-time high of 46 million. Research conducted by the U.S. Census Bureau indicates that renters are nearly four times more likely to relocate compared to homeowners, further intensifying the race for available properties.

Emily McDonald, a Zillow rental trends expert, explains, "Historically, the summer months draw in a flood of new listings, which can create both opportunities and challenges for prospective renters. Knowing when demand escalates allows individuals to strategize properly, act quickly, and utilize tools effectively in their search for a suitable rental without overspending. Though options will still be available later on, acting promptly may result in lost perks often associated with the early season."

A Record-Breaking Year for Rentals

This year's data shows that the volume of rental activity is already exceeding numbers from the previous two years—an encouraging sign for tenants entering the market. Notably, Zillow currently boasts over 2 million active listings for single-family and multi-family homes, as well as condos, more than any other rental platform. The construction surge in 2024 resulted in the highest number of new rental units added in several decades. However, the trend of offering incentives to attract tenants is showing signs of diminishing. Zillow's latest Rental Market Report indicates that the percentage of listings providing incentives, such as a month of free rent, fell from nearly 40% in March to below 35% in April.

Tips for Navigating the Competitive Rental Market

To help rental seekers make the most of this intense season, Zillow offers several practical strategies:

1. Smart Searching: Utilize features like move-in date filters, pet-friendly options, 3D tours, and interactive floor plans on Zillow Rentals. These tools streamline the search process, allowing prospective tenants to find ideal properties more efficiently.

2. Understand Total Costs: Listings on Zillow include a breakdown of expected costs, giving renters a clearer picture of both upfront expenses and monthly fees. This transparency can prevent unpleasant financial surprises down the line.

3. Avoid Budget Creep: A survey indicates that 86% of renters prioritize staying within their stated budget. Tools like Zillow's Rent Affordability Calculator can help prospective tenants determine what they can afford based on their income, existing debts, and monthly expenses.

4. Build Financial Momentum: Renters can explore the option of renting a room as a budget-friendly choice. Additionally, paying rent through Zillow enables tenants to build credit history since on-time payments can be reported to credit bureaus, assisting with future financial opportunities.

As we step into June, a defined understanding of the rental market dynamics combined with effective search strategies will be key for successful apartment hunts. Whether you're looking to establish your first home, relocate or change your living situation, these tips can optimize your search experience during one of the year's busiest periods. Stay informed, remain proactive, and make the most out of this vibrant rental season!

About Zillow Group

Founded with a mission to reimagine real estate, Zillow Group, Inc. (Nasdaq: Z, ZG) is a leading, digital marketplace for real estate, connecting people with solutions for buying, selling, financing, and renting homes. With its comprehensive suite of services and an expansive platform for housing options, Zillow continues to shape the future of the residential real estate landscape.