#USA #New York #E-Commerce #Global-e #True Classic

True Classic Expands Global Operations with Global-e

True Classic, a leading apparel brand known for its commitment to quality and fit, has announced the renewal of its partnership with Global-e, a platform dedicated to enhancing international direct-to-consumer e-commerce experiences. This move comes as a part of True Classic’s ongoing journey to establish a robust global presence, reflecting their significant international success.

Since its inception in 2019, True Classic has shown remarkable growth, transitioning from primarily serving the U.S. and Canadian markets to making its products available in over 200 global areas. The substantial international sales now contribute to more than 25% of the company's total e-commerce revenue, showcasing a strategic pivot towards global markets, including notable regions like Canada, the UAE, the UK, Australia, Switzerland, Norway, and Sweden.

A Transformational Journey

The collaboration with Global-e has proven advantageous for True Classic, providing a seamless transition into international retail. According to Matthew Merrilees, CEO North America at Global-e, supporting True Classic in its transformation from a domestic to a global brand has been rewarding. He highlights that the company’s rapid growth across various markets illustrates the effective localization of the shopping experience it offers.

True Classic’s President, Adam Eisenstadt, echoed similar sentiments regarding their partnership with Global-e. He emphasized the critical role that Global-e’s expertise in international market logistics and operations has played in facilitating their growth strategy. The partnership has enabled True Classic to offer localized shopping experiences with currency options, preferred payment methods, and inclusive pricing, ensuring customers enjoy a tailored experience relevant to their location.

Enhanced Operational Infrastructure

One of the significant factors behind True Classic's successful international expansion lies in Global-e's support for its operational infrastructure. They provide access to four international fulfillment centers in addition to the U.S. operations. This multi-node logistics setup is designed to optimize stock allocation, reduce shipping costs, and minimize delivery times, enhancing customer satisfaction effectively. This system not only boosts profitability but is crucial in addressing an evolving market demand.

Future Growth Plans

True Classic’s ambitions do not stop at international e-commerce. The brand has recently secured a strategic investment from 1686 Partners to help accelerate growth in both retail and wholesale channels. With plans to open new retail locations across the U.S. and secure placements in prominent wholesale environments such as Sam’s Club, Target, Nordstrom, and Costco, True Classic is on track to establishing a significant omnichannel presence.

This expansion will allow True Classic to strengthen its market position while further diversifying its product offerings. As they roll out new categories for women and children, the brand aims to meet the evolving needs of a larger customer base without compromising on its core values of quality and value.

Conclusion

In summary, True Classic’s renewed partnership with Global-e signifies a critical milestone in their strategy to dominate the global apparel market. As they continue to grow, both in direct-to-consumer avenues and through wholesale collaborations, it’s clear that True Classic is well on its way to becoming a global staple in fashion while remaining committed to providing their customers with premium quality and exceptional value.