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AlphaDrive's New Global Market Research Services

AlphaDrive Co., Ltd., headquartered in Nagatacho, Chiyoda, has recently launched a new service aimed at assisting Japanese companies in their global endeavors. This initiative focuses on comprehensive overseas market research, customer interviews, and hypothesis validation, offering support from start to finish. With more Japanese companies looking to expand internationally, AlphaDrive recognizes the urgent need for real market validation.

Why Today’s Market Validation is Crucial

In recent years, numerous Japanese enterprises have been accelerating their overseas business operations and developing new global projects. However, many face the significant challenge of 'not understanding local real needs.' Traditional overseas research often leans heavily on statistical data and general market reports—known as desk research—leading to a series of missteps. These problems include:

• - Overlooking local business customs and cultural contexts, which results in products or services being poorly received.
• - A lack of clarity on who the target customers should be, causing marketing efforts to miss the mark.
• - Relying too much on local partners, preventing the acquisition of in-house expertise.

To address these challenges, AlphaDrive leverages its extensive experience from supporting numerous domestic new businesses, emphasizing the importance of starting with the 'real voices of customers' in global markets just as much as in local ones. This has led to the collaboration with networks of local experts in the United States, South Korea, and Southeast Asia to provide practical and effective research services that offer insight beyond mere theory.

Features of the New Service

Unlike a conventional