Swae Lee Shines at Premier X After Dark Event in NYC's Pier 17

Swae Lee Shines at Premier X Presents After Dark

On October 30, 2026, the rooftop of Pier 17 transformed into a vibrant hub of music and celebration as Swae Lee headlined the much-anticipated event, "Premier X Presents After Dark". With the iconic Brooklyn Bridge serving as a stunning backdrop, the night showcased a lineup of talent that included artists like Armani White, Lil Xan, Nate Wyatt, DJ Soda, and Chucky Rooztah. It was a scene filled with energy and excitement, marking one of the most significant nights in Lower Manhattan's fall calendar.

The event was orchestrated by J.V., General Manager of Global Entertainment at CSTS Group, who skillfully crafted the concept and brought together not just the performers, but also key partners including Premier X. J.V. expertly managed all logistics, from flights and accommodations to transportation, ensuring a seamless experience for every artist and their teams.

Entrusted with the entertainment side was the Reed Creative Agency Events, headed by Joey Reed, known for the viral "Wrap Me in Plastic" dance trend. Along with his business partner, Mengzhen Li, they took the reins on booking and coordinating every performer leading up to the show and on the day of the event. The duo is no stranger to high-profile productions, having worked closely with the immensely popular creator Mr. Unicorn, known for his multitude of followers across platforms.

Reed Creative Agency, which operates with a dual-base in Los Angeles and China, is specialized in managing and promoting creators, boasting a portfolio that includes over 90 artists with a staggering reach exceeding one billion. The agency has partnered with renowned brands such as Puma, the NFL, and Raising Cane's for various campaigns, proving their expertise in cross-border collaborations. Their operational advantage lies in their bilingual teams, artist management relationships, and comprehensive handling of contracts and logistics, making them a valuable asset in today's global event landscape.

However, producing a show with such international depth presented unique challenges. From navigating contract norms across different regions to synchronizing artist teams between the U.S. and Asia, the event required meticulous planning and coordination. "Joey and Mengzhen took a vision and made it real on the ground," noted J.V. "Every artist was signed, and every detail was managed to ensure the night exceeded our expectations. It marks the beginning of a long-term partnership, with future projects already underway."

The successful execution of this event has encouraged Reed Creative Agency to expand its portfolio of clients from China, facilitating not just the introduction of Western artists to Chinese stages but also aiding Chinese brands in establishing a presence within the U.S. market.

For booking inquiries or partnerships, reach out to reedcreativeagency.com.