#USA #London #Tequila Enemigo #Jiménez #Fulham FC

Tequila Enemigo Unveils a Groundbreaking Cocktail Series

Renowned for its commitment to pushing the boundaries of tequila craftsmanship, Tequila Enemigo has announced the launch of an innovative player cocktail series with the global debut of 'The Jiménez Handshake Margarita'. This landmark unveiling took place at London's Craven Cottage, home to Fulham FC, and is inspired by the club's Mexican striker, Raúl Jiménez. As the world's first cocktail developed in collaboration with a professional football club and the acclaimed Handshake Speakeasy, this event marks a significant moment in the fusion of sport, luxury spirits, and storytelling.

The Creation of a Cultural Tribute

The Jiménez Handshake Margarita, crafted by Eric Van Beek, Co-Owner and Bar Director of Handshake Speakeasy, is a tribute to the inspiring journey of Raúl Jiménez—from the streets of Tepeji del Río to the spotlight of the English Premier League. This cocktail blends Mexican culinary tradition with vibrant flavors, incorporating hibiscus for color and depth, balanced by zesty lime and sweet vanilla undertones. Paired with the smooth and refined Enemigo Blanco 55, this drink encapsulates the essence of Mexico, inviting patrons to experience its rich cultural heritage in each sip.

Tequila Enemigo’s Co-Founder Sebastian Gonzalez emphasizes the cocktail's significance: "This is more than a drink; it's an embodiment of identity. Raúl serves as a national hero for Mexico, and it's crucial to celebrate his story through this beverage that reflects our communal history. This collaboration showcases everything Tequila Enemigo represents—boldness, precision, and soul."

Honors and Future Collaborations

The launch of the Jiménez Handshake Margarita is just the beginning, as Tequila Enemigo prepares to roll out additional cocktails celebrating other Fulham players. Each drink will honor the unique cultural backgrounds of the players, further intertwining the world of elite sports with high-end mixology. As noted by Rodrigo Urraca, Co-Owner and Head of Public Relations at Handshake Speakeasy, the partnership illustrates a dream merge of two distinct brands rooted deeply in Mexican tradition and artistry.

Tequila Enemigo is also making history with its partnership with Fulham FC—the first-ever sponsorship of a Premier League team by a tequila brand. This collaboration will encompass game-day experiences, themed cocktails, and luxury hospitality at Craven Cottage, giving fans a sophisticated taste of Mexican culture during matches. The Jiménez Handshake Margarita will be available at Craven Cottage and select venues globally this summer, paving the way for future cocktails resembling the shared passion for sport and perfecting the art of tequila.

About Tequila Enemigo

Established in 2017, Tequila Enemigo has been redefining the premium tequila landscape through meticulously crafted expressions that use 100% Blue Weber Agave and filtered mineral-rich water sourced from Mexico’s Volcán de Tequila. Their modern approach blends traditional Mexican techniques with European luxury, leading to acclaim from industry experts with over 60 international awards under their belt, including multiple Double Gold Medals and acknowledgments as Tequila of the Year. The brand has recently expanded its global footprint, including an exclusive distribution deal with Camus for the French market. With exciting campaigns and partnerships, Tequila Enemigo aims to deliver an unparalleled experience that resonates with tequila enthusiasts worldwide.

Conclusion

The Jiménez Handshake Margarita signifies not just a unique cocktail but a celebration of identity, heritage, and the art of storytelling through mixology. As more players are honored and the Series expands, Tequila Enemigo is set to continue its legacy of innovative flavors and cultural celebration leading up to the 2026 FIFA World Cup.