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Haier and Fisher & Paykel: A Bold Presentation at Milan Design Week 2026

Haier Group has recently wrapped up its impressive showcase at Milan Design Week 2026, taking place from April 21 to 26. This year’s exhibition served as a platform to reinforce Haier's position as a premium global brand, committed to pushing the boundaries of innovation in order to empower better living experiences. Alongside Haier, its premium brand, Fisher & Paykel, also shone brightly during the event, unveiling a range of inspiring designs and technologies.

A Six-Zone Immersive Experience

At the exhibition, Haier presented a captivating six-zone immersive experience that seamlessly blended adaptive technology with thoughtfully designed ecosystems. This approach demonstrated Haier's and Fisher & Paykel’s commitment to creating products that prioritize user needs through innovative solutions. The recent introductions by Fisher & Paykel, including the Nature—Ritual at EuroCucina and its State of the Art Collection, exemplify a commitment to enhancing human-centered living environments.

The Power of Two Distinct Brands

The exhibition marked a pivotal moment for Haier's multi-brand global strategy. By showcasing two separate brands with unique strengths—Haier's smart ecosystems and Fisher & Paykel's heritage in design—the event highlighted how these brands can come together to elevate contemporary living standards. Over the past three decades, Haier has transformed from an exporter into a fully localized player with manufacturing and R&D centers worldwide, which supports their “Trinity” model of local R&D, manufacturing, and marketing.

Focus on Innovation and Market Growth

Haier's innovative approach has yielded significant success across its brand portfolio. Since acquiring Fisher & Paykel in 2012, both brands have benefitted from a synergistic partnership that has promoted global expansion and product innovation. This cooperation has allowed Fisher & Paykel to establish a strong market presence, notably increasing its washing machine market share in Australia from less than 1% to an impressive 22% within just 18 months. Additionally, they have gained leading positions in both refrigeration and outdoor appliance sectors.

Award-Winning Solutions

Fisher & Paykel's commitment to excellence was recognized in 2025, when its 60cm Series 11 Minimal Combi-Steam Oven and 91cm Series 11 Integrated Refrigerator Freezer received the prestigious Red Dot's Best of the Best award for outstanding design. This accolade showcases how the brand achieves remarkable success while maintaining its rich design heritage.

Strengthening Emotional Connections

Haier is also focused on enhancing its brand emotional connections with consumers through strategic sports marketing initiatives. With partnerships in place, including collaboration with global sporting events like Roland-Garros and clubs like Liverpool FC and PSG, Haier has integrated itself into the fabric of fans' experiences. The introduction of the