Jarritos Celebrates 75 Years with National Launch of Mandarin Zero Soda Flavor

Jarritos Brings Mandarin Zero to the Mainstream

In an exciting move for soda lovers everywhere, the esteemed Mexican beverage brand Jarritos has officially launched its Mandarin Zero flavor across the United States. This new addition marks a milestone for the brand as they celebrate their 75th anniversary. Known for their vibrant fruit-flavored sodas, Jarritos has made a lasting impression on its fans, and the introduction of Mandarin Zero aims to broaden their reach while catering to health-conscious consumers.

Launched on September 30, 2025, Jarritos Mandarin Zero delivers the same delightful citrus taste that fans cherish but without the accompanying calories. Following a successful regional rollout earlier in the year, the soda's release on a national scale promises to make waves in the beverage market. According to Eric Delamare, Director of Marketing at Novamex, "Fans have asked for a Jarritos option that fits zero-calorie lifestyles without losing the real fruit taste they love."

The launch of Mandarin Zero underscores Jarritos’ commitment to evolve in response to consumer preferences while still upholding their signature flavor profile. Extensive consumer research was conducted to ensure that Mandarin Zero would meet fan expectations. In blind taste tests involving over 1,000 participants, taste-testers reported no discernible difference between Mandarin Zero and the original Mandarin flavor. They praised both versions for their bold aroma, refreshing taste, and the quintessential citrus punch that defines Jarritos.

The rapid distribution of Mandarin Zero is impressive, with plans to place it in around 4,500 retail locations across the nation by October 2025. Consumers will find this refreshing soda in major chains such as Walmart, Publix, Kroger, Safeway, and Jewel-Osco, as well as popular Hispanic grocers including Superior, Northgate, Cardenas, Vallarta, El Super, and Fiesta. The distribution strategy covers a wide geographical area, encompassing California, Texas, the Southwest, Southeast, and Midwest regions of the U.S. Further expansion is on the horizon, planned to continue through 2026.

Jarritos Mandarin Zero is packaged in the brand’s iconic glass bottles and is available in single-serve sizes, 4-packs, and family-size formats. This means that consumers can enjoy it at home, on the go, or for gatherings—with options to suit any occasion!

To support this new product launch, Jarritos is initiating a comprehensive marketing campaign called "Jarritos Zero. More of What You Love." This integrated platform will encompass digital media efforts, influencer collaborations, and social media promotions, with additional out-of-home advertising set to launch in Los Angeles this fall. This multifaceted campaign seeks to generate excitement and let consumers know that their favorite flavor is now available without the calories.

Since its inception in 1950, Jarritos has taken pride in offering delicious fruit-flavored sodas, quickly becoming a staple across the United States and beyond. With flavors inspired by vibrant Mexican culture, the brand has grown to delight consumers in 45 countries, with 12 tantalizing options to choose from. As Jarritos continues to innovate and adapt, the introduction of Mandarin Zero is a testament to its dedication to providing authentic flavors while keeping in mind changing consumer habits.

For those eager to try Jarritos Mandarin Zero, more information can be found on their official website, jarritos.com. Experience the taste everyone is talking about and enjoy this refreshing beverage that stays true to Jarritos' beloved heritage.

Stay tuned for more updates as Jarritos continues its journey of refreshing flavors and meaningful innovations in the beverage market.