Racing Duo Expands Protein Bar Brand with Franchise Goals in Indianapolis

In a bold move that caters to the increasing consumer appetite for healthier options, Protein Bar & Kitchen is set to make significant strides in the Indianapolis market. The fast-casual dining brand is capitalizing on the trends for high-protein meals with its latest franchise venture led by Jamie Little, a prominent motorsports reporter, and her husband, entrepreneur Cody Selman. Together, they plan to launch three Protein Bar & Kitchen locations in the region, with the first set to open its doors by the spring of 2026.

A Perfect Pairing for Franchise Success

The appeal of Protein Bar & Kitchen lies in its commitment to providing convenient, nutritious meals crafted from quality ingredients. Jeff Drake, the CEO and President of the brand, expressed enthusiasm over the new franchise partnership with Little and Selman: "We are thrilled to welcome Jamie and Cody to our franchise family. This dynamic duo has so much love for the Indianapolis area and understands the need for convenient, better-for-you dining options."

Jamie Little is no stranger to the adrenaline of motorsports. With two decades of experience, she has been reporting from pit roads in NASCAR and IndyCar, even breaking barriers as the first female to cover the Indy 500 in 2004. Her transition into the restaurant industry is informed by her passion for health and wellness, making her the ideal ambassador for a brand like Protein Bar & Kitchen. Alongside her husband Cody, who has a robust background in medical sales and franchising since 2013, the duo brings both credibility and a commitment to a healthy lifestyle.

Embodying Health and Convenience

The couple discovered Protein Bar & Kitchen when searching for a brand that mirrored their personal values and lifestyle, leading to an exciting venture for both. "After seeing and tasting the food, we knew this was the right fit for our next venture," said Little. "It was important to us that the next brand we joined aligned with our personal lifestyle and values, and Protein Bar & Kitchen definitely reflects this."

As they embark on this franchise journey, Protein Bar & Kitchen is not just focused on expanding its geographical footprint but also enhancing its operational capabilities. The brand is boosting its technology by implementing mobile and online ordering systems, loyalty programs, and AI tools designed to optimize customer feedback and culinary innovations. This technological advancement underscores their commitment to meeting the evolving needs of health-conscious diners.

Strong Growth Prospects in Franchising

The expansion of Protein Bar & Kitchen into Indianapolis is part of a larger trend observed in the franchising sector. According to the International Franchise Association (IFA), the industry is expected to achieve an output exceeding $936.4 billion in 2025, marking a 4.4% growth from the previous year. This transformational moment coincides with Protein Bar & Kitchen's previous successes, including new airport locations and a remarkable 33% increase in same-store sales growth attributed to strategic brand campaigns and digital marketing.

Join the Movement Towards Better Dining

As the Protein Bar & Kitchen brand seeks to grow its franchise network, they are scouting for qualified and engaged individuals who are interested in single or multi-unit opportunities. By focusing on providing high-quality food in a simplified operational environment, Protein Bar & Kitchen is set to thrive in Indianapolis, making it an exciting time for both franchisees and consumers alike. Interested prospects can learn more about joining this health-focused dining revolution by visiting their franchise page.

With roots tracing back to 2009, Protein Bar & Kitchen has been a pioneer in offering delicious, protein-packed meals that resonate with individuals leading active lifestyles. As they continue to innovate and adapt in a fast-changing industry, the partnership with Jamie Little and Cody Selman exemplifies how passion for health can lead to professional success and community enrichment.

For further inquiries, media contact Jessica Cahill from Fishman Public Relations at [email protected], or call 847-945-1300.