#Japan #Tokyo #Legal Compliance #Authense Law #Advertising Review

New Norms in Advertising Review: Free Webinar

The Authense Law Firm, based in Minato-Ku, Tokyo, is hosting a free webinar on May 20, 2026, from 12:00 PM to 12:30 PM, focusing on the recent changes in advertising review protocols. Under the brand slogan "Focus on Emotions," the firm emphasizes not only legal solutions but also understanding clients' feelings to effectively tackle their challenges.

In the current landscape of advertising, a comprehensive review process that incorporates legal standards, industry guidelines, and internal regulations is crucial. This webinar is particularly beneficial for those responsible for advertising expression reviews, legal teams looking to revise their internal checklists, and management personnel.

Importance of a Comprehensive Review System

With the increasing number of advertisements and the complexity of expressions, recent advertising reviews require a robust framework. This framework must ensure compliance with the Act Against Unjustifiable Premiums and Misleading Representations (景品表示法) in conjunction with industry guidelines and internal regulations.

However, many organizations face challenges such as:

• - Existing internal regulations that lack legal grounding.
• - Consultants only addressing specific legal aspects without considering industry guidelines.
• - Staffing shortages leading to delayed review processes.

During this session, attorney Taiki Suma, who specializes in advertising review and business law, will provide insights into navigating these challenges. He will cover crucial points across the three-axis framework: the Act Against Unjustifiable Premiums, industry guidelines, and internal regulations. Participants will learn about common pitfalls, violation risks, and strategic considerations necessary for efficient advertising review systems and the potential benefits of outsourcing review processes.

Webinar Highlights

1. Common issues faced in advertising review settings.
2. An exploration of the three-axis review system incorporating the Act Against Unjustifiable Premiums, industry guidelines, and internal regulations.
3. Role delegation between first reviews and final judgments.
4. Effective methods for leveraging outsourcing in advertising review.

Please note that the title and content of the webinar may be subject to change.

Who Should Attend

This webinar is recommended for:

• - Heads of legal and compliance departments.
• - Individuals involved in the internal review of advertising expressions.
• - Those looking to revise their internal regulations and checklists.
• - Companies unsure if their legal consultants adequately cover advertising practices.

About the Presenter

Taiki Suma - Attorney at Law, Member of the Dai-Ni Tokyo Bar Association
Profile Link

A graduate of Kokugakuin University and the Chuo University Law School, Taiki Suma focuses on corporate law, particularly in advertising review and sports law. His deep understanding of regulations related to the Act Against Unjustifiable Premiums and industry standards equips him to advise organizations on effectively promoting their brand images while ensuring compliance. He strives for a holistic understanding of legal issues to provide optimal solutions with minimal client burdens.

Supporting Your Legal Needs with Authense Cloud

In addition to the webinar, Authense Law Firm offers the "Legal Cloud" service, designed to address upcoming staffing deficiencies in legal departments. This service provides companies facing sudden resignations with immediate access to qualified legal professionals, thereby reinforcing their in-house teams efficiently.

For more information about the Legal Cloud service, visit here.

Using AI to Analyze Public Sentiment

Authense Law Firm employs AI to keep a pulse on the public's emotional landscape, updating insights on social sentiment every three hours. Curious about what emotion currently resonates with society? Check their web updates here.

Monitoring Daily Societal Emotions

Authense now shares a daily "Emotion Front" analogous to a weather report, visualizing social sentiment connected to current news events. This insight can be found on their official X account here.

About Authense Law Firm

Founded in 2005, Authense Law Firm operates under the principle of providing optimal services to all clients. The firm has served an extensive range of clients, from global corporations to startups aiming for IPOs, offering comprehensive legal services that encompass not only corporate law but personal matters such as inheritance and divorce. With a robust team of 316 professionals, including 98 attorneys, Authense continues to push the envelope in legal service delivery.

For more details, visit Authense Law Firm.