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Butter Wines Introduces ButterLight Chardonnay Cans

Butter Wines, the renowned wine brand behind the award-winning Butter Chardonnay, has just launched its new product: ButterLight Chardonnay in 250mL cans. This innovative offering comes at a perfect moment as consumers increasingly seek healthier options, particularly during the 'better-for-you' season.

With the trend towards low-alcohol wines on the rise—forecasted to grow significantly in the coming years—Butter Wines recognizes the shifting preferences and demands of wine lovers. The new ButterLight Chardonnay cans serve as a convenient solution, allowing enthusiasts to enjoy a lighter pour without compromising on quality or taste.

The Essence of ButterLight Chardonnay

John Anthony Truchard, the Founder and CEO of John Anthony Wine & Spirits, emphasized the brand's commitment to delivering a product that aligns with the evolving consumer landscape. "When we introduced ButterLight last year, it was our first venture into the low-alcohol segment, designed specifically to offer a delightful option within our portfolio," he noted. With only 85 calories and 40% less alcohol than traditional Chardonnay, ButterLight has already gained recognition as the #1 Best-Tasting Light Wine.

The creamy and bold flavor profile that Butter lovers adore is preserved in this new format. Jeff Kandarian, the Executive Winemaker, highlighted the challenge of crafting a lower-alcohol wine without losing the rich essence of its predecessor. He stated, "ButterLight proves that light can still mean full-flavored." This means consumers can experience the lush character and smooth finish they expect from Butter, regardless of whether they choose a bottle or a can.

A Shift in Wine Consumption

The 250mL can is designed for on-the-go enjoyment, perfect for picnics, barbecues, or any social gathering where consumers might prefer a single serving. The packaging innovations are reflective of Butter's ongoing desire to meet modern consumers where they are, both in lifestyle and dietary choices. Coupled with its light profile, the cans underscore Butter Wines' commitment to providing options that fit various moments in consumers' lives, from casual outings to more formal occasions.

Sarah Montague, Chief Marketing Officer of John Anthony Wine & Spirits, mentioned, "Today's wine drinkers are dynamic, and we're focused on meeting them wherever they are with wines that fit every moment." Butter Light Cans embody this philosophy by offering great taste without intimidation, presenting an exciting alternative for every occasion.

Beyond Cans: Entry into Non-Alcoholic Options

Building upon the success of the ButterLight line, Butter Wines is also stepping into the non-alcoholic segment with the introduction of ButterZero™, crafted to deliver great taste with less than 0.5% alcohol by volume. This initiative aims to disrupt the non-alcoholic wine category similar to how Butter Chardonnay transformed the wine aisle back in 2010.

ButterZero will be available in multiple varietals, including Sparkling Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir, further expanding the range of offerings for consumers who prefer non-alcoholic options without sacrificing flavor.

Where to Find ButterLight Chardonnay Cans

As part of this exciting launch, ButterLight Cans will be available in grocery stores, convenience shops, and online at DrinkButter.com/Find during the better-for-you season. Bright, engaging in-store displays and promotions will highlight this refreshing new option, ensuring it stands out among wine offerings.

Ultimately, the Butter lineup, which includes popular varietals like Butter Chardonnay, Butter Sauvignon Blanc, and Butter Bubbles, will continue to cater to the diverse palate of wine drinkers, all priced under $20. With the introduction of ButterLight Cans and other exciting products, Butter Wines is poised to meet the burgeoning demand for lighter and more versatile wine options.

In conclusion, ButterLight Chardonnay in cans is more than just a product launch; it's a reflection of a broader movement towards healthier wine choices, innovative packaging, and a commitment to quality that remains at the core of Butter Wines by JaM Cellars.