#Japan #Tokyo #Cross Marketing #Growth Way #Stage Gate

Cross Marketing's New Initiative: Growth Way

Cross Marketing, headquartered in Shinjuku, Tokyo and led by CEO Mikio Igarashi, is set to launch its new Stage Gate solution named 'Growth Way' in October 2025. This innovative program aims not only to support organizations at crucial moments when market research is needed but also to assist them in constructing and promoting a comprehensive product development and marketing process.

Understanding the Context

To sustain long-term growth, companies must adapt their product development and improvement strategies in line with market dynamics and consumer preferences. As consumers' lifestyles evolve, the responsibilities of marketing departments have become increasingly complex. Many businesses face challenges when it comes to structuring and managing their product development and marketing processes.

Historically, Cross Marketing has focused on solving client problems through the design, execution, and analysis of surveys. However, with 'Growth Way', the company aims to expand its support to encompass the entire marketing process, including planning, development, and evaluation.

Strengths of 'Growth Way': Leveraging Three Decades of Expertise and Consumer Insights

'Growth Way' is a carefully crafted solution that consolidates the vast knowledge and experience amassed by Cross Marketing over the past 30 years. Here are some key strengths:

• - Extensive Support Experience: With over 10,000 market surveys conducted annually, Cross Marketing can offer objective judgments based on a wealth of data and case studies.
• - Deep Consumer Understanding: The firm has been researching the evolving values and consumption awareness of consumers for more than three decades, enabling it to provide profound insights grounded in real-world observations.
• - Practical Implementation: By partnering with specialists in various aspects of product development and marketing processes, Cross Marketing not only offers support but also applies actionable insights from experienced professionals in the field. This synergy helps ensure that recommendations are effectively integrated into practical applications.

Using these strengths, 'Growth Way' aims to empower businesses across diverse sectors—be it consumer goods, durable goods, finance, or IT—by driving their marketing initiatives forward.

Who Will Benefit from 'Growth Way'?

The 'Growth Way' program is designed for organizations that may be struggling with:

• - Building and promoting a structured marketing process due to a lack of resources or expertise.
• - Optimizing marketing operations to improve efficiency.
• - Systematically integrating consumer insights into product planning and development, moving away from reliance on casual personal intuitions.
• - Developing internal knowledge to enhance the precision and efficiency of marketing strategies.

With tailored support, 'Growth Way' is ready to address various challenges businesses may face. Interested organizations are encouraged to reach out for more information.

Commitment to Ongoing Support

Cross Marketing remains dedicated to providing innovative solutions and support to help businesses tackle their marketing-related challenges.

Company Overview

• - Name: Cross Marketing, Inc.
• - Website: Cross Marketing
• - Location: 24F Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Established: April 1, 2003
• - CEO: Mikio Igarashi
• - Business Focus: Marketing Research and Consulting related to Marketing Research.