#United States #New York #Coffee Bros #Brazil Coffee #Cup of Excellence

An Unique Opportunity to Experience Brazil's #1 Coffee

Coffee lovers, rejoice! Coffee Bros., a New York-based specialty coffee roaster, is excited to announce an unmissable opportunity to purchase Brazil's #1 Cup of Excellence coffee for only $9.99. This isn’t just any coffee; it’s the prized Natural Yellow Catucaí from Sítio Santa Luzia, which wowed judges with an impressive score of 92.32 points at auction.

The Coffee That Stands Out

Originally priced at $75.00 per pound, Coffee Bros. is offering this award-winning coffee at a remarkable 65% discount. This initiative is part of a larger effort not just to provide outstanding coffee to consumers, but also to raise awareness about the harsh realities facing specialty coffee producers. As Dan Hunnewell, co-founder of Coffee Bros., aptly stated, "We want to help more consumers experience what makes 90+ point coffees so extraordinary—and why these producers deserve our support."

Rising Costs and Their Efforts

Behind the scenes, the coffee industry is grappling with soaring prices; over the past year, green coffee prices have surged by more than 100%. Driving this price increase is a combination of global shortages and speculation in the coffee market. In addition to these fluctuations, the U.S. government has recently imposed tariffs as high as 46% on coffee imports from many leading countries including Brazil. This dual impact means that small roasters are feeling the pinch, consumers are facing rising prices, and talented producers may find themselves cut off from the lucrative U.S. market.

Hunnewell emphasized the urgency of this situation, saying, "This coffee is a perfect example of what's at stake. A 92-point Natural Yellow Catucaí is the product of meticulous processing and innovation at origin. We want to show that specialty coffee is worth the price — and worth protecting."

Advocating for Change

Coffee Bros. is also leveraging this campaign to amplify their call for the U.S. government to exempt coffee from these mounting tariffs. Unlike many other commodities that can be produced at scale domestically, coffee is primarily an agricultural product reliant on global trade. As Hunnewell pointed out, "Tariffs hurt not only small roasters like us, but also our long-term partners who rely on access to the U.S. market."

Experience The Exceptional Quality

The Natural Yellow Catucaí coffee is light-roasted, allowing its bright, clean sweetness to shine through—a perfect choice for pour-over or iced coffee enthusiasts. However, keep in mind that this exclusive offer is available for a limited time only.

Consumers interested in exploring one of Brazil's highest-rated coffees are encouraged to visit Coffee Bros.’ website to secure their very own bag while supplies last. This initiative not only offers a taste of exceptional coffee but also supports the sustainability initiatives that are crucial for producers worldwide.

About Coffee Bros.

Founded in 2019, Coffee Bros. is a passionate specialty coffee roaster committed to ethical sourcing and sustainability in their practices. Their mission aims to make high-quality coffee accessible while championing a more resilient and equitable coffee supply chain.

As consumers, we have the power to influence the industry by choosing roasters like Coffee Bros. who prioritize transparency and ethical sourcing. Let’s make a conscious choice and enjoy coffee that truly makes a difference.