#Japan #Tokyo #Ghana Chocolate #Koresawa ##ラス弁返しガーナ

New Project: '#ラス弁返しガーナ'

In an exciting new initiative, Lotte's Ghana Chocolate brand is launching a special campaign termed '#ラス弁返しガーナ'. This project encourages students to express gratitude to those who have prepared their bento lunches throughout their school years. Kicking off on February 18, 2026, this innovative campaign aims to transform the last bento experience into a heartfelt moment of appreciation.

At the heart of this initiative is the special collaboration between Ghana Chocolate and the popular singer-songwriter, Koresawa. A new song titled '最後のべんとう' (The Last Bento) has been created to celebrate the theme of '#ラス弁返し'. This track is expected to resonate with many, particularly young adults looking back on their school lunches with fondness.

Campaign Purpose

The '#ラス弁返しガーナ' initiative is designed to help students convey their thanks for all the homemade lunches they've received. Many students struggle to express their feelings of gratitude directly, so the campaign offers a creative outlet through the Ghana chocolate packaging. Each chocolate bar comes with a blank message space on the back for students to write their heartfelt notes.

By personalizing the packaging—be it through heartfelt messages or fun decorations—students can turn their final lunch into a moment of sentimental significance. The campaign encourages participants to reflect on their treasured memories while enjoying the sweet indulgence of Ghana chocolate.

Collaboration with Koresawa

The release of the song '最後のべんとう' marks a significant milestone in this campaign. Koresawa, known for her relatable lyrics and captivating voice, has attributed her inspiration for this track to her own experiences growing up with homemade lunches. In a heartfelt interview, she shared, "When I was approached with the idea of a song based on 'The Last Bento', the theme resonated deeply with me. I wanted to replicate the feelings of nostalgia I experienced while in school. I hope that this song inspires students to appreciate the people who prepared their meals."

Koresawa's song is part of a broader collaboration with the production label 'seju', which is producing an original short drama series tied to the '#ラス弁返し' theme. This series features popular talents and aims to convey relatable conversations among the cast members, reflecting the love and appreciation embodied in the campaign.

Short Drama Series

The short drama series, set to premiere on the '瞬間seju' channel, promises to deliver touching narratives that encapsulate the essence of the '#ラス弁返し' campaign. Fans can expect to see a charming portrayal of everyday conversations among friends, showcasing their experiences and the heartfelt gestures of gratitude towards those who supported them, particularly through food.

Special Video Submission Campaign

In conjunction with the campaign, Lotte is hosting a video submission contest titled '#ラス弁返しガーナ動画投稿キャンペーン'. Starting February 18, 2026, participants can share their own celebratory bento experiences on platforms like TikTok and Instagram, potentially winning exclusive Ghana Chocolate prizes and the chance to feature in an official web commercial for the song.

Conclusion

The '#ラス弁返しガーナ' campaign is more than just a marketing initiative; it’s a heartfelt call for students to express appreciation through a universal language—food and music. As Koresawa's song, '最後のべんとう', sets the backdrop for this touching endeavor, Lotte aims to deepen the connections between individuals through the sweet gesture of giving chocolate. This campaign encompasses not only a celebration of the end of an educational chapter but also the emotional ties formed through the simple act of sharing a meal.

Crowds are encouraged to join in this celebration of gratitude and reminiscence, making their final bento a cherished memory filled with sweetness and warmth, courtesy of Ghana Chocolate.