#Japan #Osaka #Goto Islands #Acecook #Mottainai

Deliciously Sustainable:

Acecook Co., Ltd. is set to introduce a new line of cup noodles, the 'Mottainai o Oishii ni Goto Islands Seafood Broth Champon' and 'Goto Islands Seafood Broth Udon', on April 21, 2025. This initiative is part of the company's ongoing commitment to reducing food waste and promoting responsible consumption through delicious and innovative food options.

Concept Behind Mottainai Series

The 'Mottainai o Oishii ni' series aims to transform the wasted potential of underutilized ingredients into delicious meals, allowing consumers to enjoy great flavors while contributing to sustainable food practices. This fourth installment specifically highlights the rich marine resources of the Goto Islands in Nagasaki Prefecture, utilizing broth made from previously overlooked marine catches such as Isuzumi and Aigo fish.

The idiomatic Japanese term 'Mottainai', which expresses regret over waste, serves as the series' guiding principle. By aligning with the national campaign 'NO-FOODLOSS PROJECT,' Acecook is incorporating a special symbol mark on the packaging, representing the company's partnership with the government in combating food loss.

Collaboration for Sustainable Development

This product was developed in cooperation with the Goto Island's local communities, emphasizing the importance of sustainable sourcing in the creation of food products. The fishing communities helped in procuring Isuzumi and Aigo directly, ensuring that these unique fish are processed correctly to bring out their flavor while addressing market challenges associated with these species.

Environmental stewardship is also a core focus. With increasing threats like coastal desertification, the series aims to utilize these fish in a way that supports ecological balance and sustainability in the fishing industry.

Unique Features of the Noodles

Champon Noodles

• - Noodle Texture: Thick and slightly chewy noodles, perfectly seasoned for an enjoyable texture that complements the rich broth. (Preparation time: 3 minutes)
• - Broth: A flavorful mix of pork and seafood, capturing the essence of Goto Islands fish in every bowl. It’s designed to keep your palate intrigued till the last sip.
• - Add-ins: Includes crisp cabbage, vibrant carrots, kamaboko, and corn to enhance both texture and visual appeal.

Udon Noodles

• - Noodle Consistency: Tender and pleasant, providing a smooth, satisfying slurp with each bite. (Preparation time: 3 minutes)
• - Broth: A light yet flavorful kombu-based soup infused with Goto Islands seafood essence. It promises a comforting experience that's never dull.
• - Add-ins: Juicy fried tofu, colorful eggs, and green onions create a textural contrast that completes the dish.

Packaging and Education Initiatives

The packaging reflects the beauty of the Goto Islands with stunning imagery and integrates the 'NO-FOODLOSS PROJECT' logo. A QR code is also featured, leading consumers to a special website where they can learn more about the initiative and the efforts behind the product. This interactive approach encourages not only consumption but also education about food sustainability.

Conclusion

Through delicious noodles made with underutilized fish, Acecook is setting a new standard for how we think about food consumption and waste. By raising awareness and providing tasty, sustainable options, they are paving the way for a deliciously responsible future. This is not just a meal; it's a step towards changing how we view food waste in our society. On April 21, 2025, join the movement towards a sustainable dining experience by trying these unique culinary creations.