#Japan #Tokyo #Seven x Seven #Graphis Awards #favity hospitality

Hotel ‘seven x seven’ Wins Gold at the Graphis Design 2026 Awards

On September 19, 2025, favity hospitality group Co., Ltd. (FHG), a proud member of the Kasumigaseki Capital Group, announced a stunning achievement: its hotel brand, ‘seven x seven,’ has won a gold medal in the brand systems category at the Graphis Design 2026 Awards. This notable accolade highlights the brand's commitment to innovative design and exceptional hospitality, marking a historic milestone as it is the first hotel brand to achieve this recognition in the category.

David Miskin, the Creative Director of FHG, expressed immense pride over this remarkable honor, stating, “We are thrilled to receive the gold medal at the Graphis Design 2026 Awards. This recognition, the first of its kind for a hotel brand, signifies that we have risen to our challenges and highlights new possibilities for Japanese hospitality on the global stage.” He elaborated on how ‘seven x seven’ is being positioned not simply as a place for lodging but as a dynamic space for brand experience that seamlessly merges architecture, interior design, services, and communication through a unified approach to design.

Miskin further elaborated, “As we continue to grow, we understand that a true brand system extends beyond just a logo; it’s about orchestrating all senses—from the spaces our guests pass through to the sounds, textures, and experiences that shape unforgettable memories. This international recognition serves as a tremendous encouragement for us, and we will maintain our creativity and consistency as we pursue new ventures for the future of hotel branding.”

The hotel’s designs focus on integrating cutting-edge trends, technology, finance, and design to create contemporary forms of hospitality that resonate with the modern audience. Currently, FHG operates various hotel brands, including the group stay brand ‘fav,’ its luxury extension ‘FAV LUX,’ the premium hotel brand ‘seven x seven,’ its sub-brand ‘edit x seven,’ and the business-oriented ‘BASE LAYER HOTEL.’ With a total of 18 hotels across Japan, the company envisions launching an additional 26 establishments by the end of 2027.

The inspiring designs and brand concepts of ‘seven x seven’ not only cater to the principles of good design but also create memorable experiences that guests cherish long after their stay. As FHG looks to the future, it aims to establish ‘seven x seven’ as a prominent figure in the global hospitality industry, one that is recognized not just for its aesthetic appeal but for the holistic experiences it curates for its visitors.

For those interested in visiting the unique locations of ‘seven x seven’, details are available:

• - seven x seven Itoshima: 266 Nishiura, Nishi-ku, Fukuoka City, Fukuoka 819-0202
• - seven x seven Ishigaki: 254-19 Maezato, Ishigaki City, Okinawa 907-0002

A noteworthy detail in the hotel’s branding is the correct notation of ‘seven x seven’ with a lowercase ‘x’, ensuring that every aspect of the identity is consistent. As the hospitality industry continues to evolve, the achievements of ‘seven x seven’ serve as an inspiring example of innovation and excellence in hotel branding and guest experience.