#Japan #Tokyo #Denim #Levi's #Shinzone

A Unique Denim Collaboration: Shinzone x Levi's

On August 23rd, Shinzone, a brand known for its concept of 'quality casuals that go well with denim', unveils a special partnership with the globally beloved denim brand, Levi's. This collaboration aims to create a singular experience that reflects the aesthetic sensibilities of both brands through curated Levi's items and customization options for denim enthusiasts.

Yukiko Someta, Shinzone's director and designer, expresses a heartfelt connection to Levi's, saying, 'Shinzone has always held deep love and respect for Levi's. I still vividly remember the excitement of finding the perfect fit for my first Levi's pair. Over time, these jeans became a staple in my everyday life, representing who I am.'

The theme of this project is called “Love Letter,” where Shinzone meticulously illustrates its deep affection for Levi's through a beautifully designed booklet. This booklet features styling suggestions and the unique world of denim from the Shinzone perspective. The color blue, synonymous with denim, symbolizes trust, loyalty, and love, making it a fitting choice to convey Shinzone's unwavering passion for denim and respect for the timeless Levi's brand.

The booklet contains stories dedicated to legendary pieces like the 1936 Type I Trucker Jacket and the iconic 701™ jeans, once adored by Marilyn Monroe. These classic items have been beautifully embroidered with messages from Shinzone, representing a timeless journey of denim that brings new depth and narrative to each piece. Such garments are designed to be lifelong companions.

Customers purchasing customized denim will receive this exclusive booklet at Shinzone's Omotesando flagship store and all Levi's stores nationwide. The custom denim pieces are available at all Shinzone locations (except the Sapporo store), the Shinzone web shop, and select Levi's stores.

Levi's TAILOR SHOP Pop-Up Event

In addition to this venture, Shinzone is thrilled to announce the 'Levi's TAILOR SHOP' pop-up event at its Omotesando flagship store on August 30-31. During this two-day event, expert tailors from Levi's will be present to offer on-the-spot customization of denim purchased from Shinzone or its online shop, including vintage Levi's pieces.

This unique opportunity to create a personalized Levi's denim piece with special stitches exemplifies Shinzone's philosophy that the essence of craftsmanship lies in tailoring individual dreams through customization.

Event Details

• - Dates: August 30-31, 2025
• - Location: Shinzone Omotesando Store, 4-1-18 Shibuya, Tokyo, 150-0002
• - Hours: 12:00 PM - 8:00 PM (August 30), 12:00 PM - 6:00 PM (August 31)

The pop-up event will offer customization options including four types of original Shinzone embroidery stitches, initial stitches, and patch customizations, all available at a cost. Attendees should note that specific details are subject to change, and it's best to check in-store for the most current information.

Both the Shinzone and Levi's brands focus on quality, care, and love in their products and community. Founded in 2001, Shinzone has developed into a women's select shop that combines Ivy and preppy styles inspired by the East Coast of the United States. With a commitment to mix these styles with denim, it also aims to bridge the gap between fashion and welfare by supporting children under social care through its initiative, Ichigo Koto Noguchi.

For more information, visit Shinzone's website.