#Japan #Tokyo #MILK STAR #ECLAIR MILK #Tokyo Gift Palette

MILK STAR Launches a Unique ECLAIR MILK in Tokyo

In a delightful addition to Tokyo’s vibrant confectionery scene, the milk dessert brand MILK STAR is set to unveil its latest creation, the ECLAIR MILK. This exquisite dessert will be exclusively available at the Tokyo Gift Palette starting April 21, 2025.

Founded by HiOLI Inc., MILK STAR aims to explore the boundless possibilities of milk and its derivatives. The brand was established in November 2024 with a mission to allow consumers to fully appreciate the unique characteristics of milk and its byproducts. Located conveniently at Tokyo Station’s Yaesu North Exit, the flagship store quickly became popular among locals and travelers. A second location was subsequently opened at the Hanshin Umeda Main Store, further spreading the joy of milk-based sweets.

The new ECLAIR MILK exemplifies the brand's philosophy, featuring a delicate choux pastry filled with light and creamy milk that is smooth and rich in flavor. Each pastry is beautifully coated in a white chocolate that gently hints at the essence of milk, ensuring a sweet burst of flavor upon every bite. The ECLAIR MILK is perfect not only as a gift but also as a delightful treat during travels, encapsulating the uniqueness of milk-infused confectionery.

Product Overview

The ECLAIR MILK is priced at 432 yen (400 yen before tax) and is a refrigerated item, crafted with the finest ingredients. It stands as a testament to the brand’s commitment to quality and innovation.

Store Information:
Location: MILK STAR Tokyo Gift Palette (Permanent Store)
Address: 1-9-1 Marunouchi, Chiyoda, Tokyo (Inside Tokyo Gift Palette, 1st floor)
* Hours: Weekdays from 9:30 AM to 8:30 PM, Weekends and Holidays from 9:00 AM to 8:30 PM

The Philosophy of MILK STAR

MILK STAR embraces the motto “NEW MODERN & TIMELESS.” The essence of milk has always been intertwined with delightful sweets. With the rise of plant-based milks alongside traditional dairy, the concept of milk is continually evolving. The brand values the craftsmanship that highlights not just the milk itself but also the byproducts arising from the milk production process.

With a strong focus on quality, MILK STAR endeavors to allow consumers to revel in the gentle strength and subtle sweetness of milk. Their commitment to excellence is reflective in their product development processes which emphasize the utilization of high-quality ingredients. Through its various offerings, MILK STAR aspires to create a connection of joy across different dessert genres, showcasing how milk can unite people through sweet smiles.

For more information, visit their official website or check out their Instagram to stay updated on offerings and promotions.

About HiOLI Inc.

Established in April 2019, HiOLI Inc. is dedicated to crafting exquisite desserts, introducing their HiO ICE CREAM® and the Butters craft butter sweets in 2020 and the Yama no Cheese cheese sweets in 2024. Their focus on 'dedication to ingredients', 'micro-batch production', and 'transparency about producers' are cornerstones of their approach, ensuring that every dessert tells a story. HiOLI is also keen on contributing to regional revitalization initiatives through partnerships with local farmers and businesses across Japan.