#Japan #Shibuya #Kiyoshi Hikawa #iCell #Bio-Hacking

iCell and Kiyoshi Hikawa: A Match for Timeless Beauty

In a groundbreaking collaboration, Tailor App Co., Ltd., based in Shibuya, Tokyo, has named renowned singer Kiyoshi Hikawa as the brand ambassador for their innovative skincare line, iCell. The brand focuses on cutting-edge stem cell research and aims to revolutionize the beauty industry with its unique approach.

iCell was established with a mission to empower individuals to age with confidence and maintain their radiance. This ambition is embodied in the upcoming brand commercial titled “Transcending Age and Norms,” which will debut on October 29, 2025, across the brand’s official website, YouTube, and Instagram channels. The ad features a fresh perspective of Hikawa, who is known for surpassing conventional beauty standards.

The Essence of iCell

The philosophy behind iCell is simple yet powerful: “We want everyone to shine with confidence as they age.” This skincare brand merges insights from aesthetic medicine and regenerative research to help individuals accept and embrace their age and skin potential. By doing so, the brand encourages a richer and more fulfilling life. The concept of “Bio-Hacking” encapsulates the advanced technologies and professional skincare knowledge that supports the body's inherent regenerative capabilities.

Kiyoshi Hikawa: A Symbol of Unchanging Beauty

With the central message of “Rewrite Your Age,” iCell seeks to showcase the fusion of regenerative medicine technology and the unique expression of beauty through its ambassador, Kiyoshi Hikawa. As a figure who continuously challenges norms, Hikawa embodies the spirit of iCell, reinforcing the notion that beauty should not fade with age.

In his statement regarding his role as ambassador, Hikawa expressed his excitement and enthusiasm for the iCell brand, especially given his passion for skincare and anti-aging solutions. “I always believe that aging is about accumulating happiness,” he said. He endorses the iCell skincare products, sharing his personal experiences of using the iCell Core Drop Serum, which has enhanced his skin's texture and vitality.

The Upcoming Campaign

Title: “Transcending Age and Norms”
Duration: 15 seconds
Featured Artist: Kiyoshi Hikawa
Release Date: October 29, 2025

The ad will feature Hikawa speaking the tagline, “Transcending Age and Norms,” against a vibrant backdrop. Dressed in the brand's signature blue jacket, he symbolizes strength and confidence, shedding conventional beauty stereotypes as he showcases the brand's first product, the iCell Core Drop Serum.

The narrative captures various expressions and angles of Hikawa, focusing on his beautiful skin, reflecting the ideals of strength and allure that the brand promotes. The commercial culminates with his confident declaration, “Bio-Hacking Beauty iCell,” affirming the brand’s mission.

Behind the Scenes of the Shoot

The shooting of the promotional video showcased a simple yet compelling structure, aiming to reflect Hikawa's natural glow. The preparation included extensive discussions among the crew, creating an atmosphere that merged professionalism with the singer's artistic background. Viewers can expect a glimpse of Hikawa's off-stage persona, enjoying light-hearted moments with the team.

Once in front of the camera, Hikawa transitioned from a cheerful demeanor to a focused expression, perfectly embodying the essence of iCell throughout the shoot. After the filming wrapped up, he graciously thanked the staff, leaving the studio with his signature smile.

A Glimpse into Kiyoshi Hikawa’s Career

Kiyoshi Hikawa, born on September 6 in Fukuoka, made his debut in 2000 with the song “Hakone Hachiri no Hanjirō.” He quickly gained recognition, winning multiple newcomer awards the same year. Over the years, he has celebrated numerous milestones, including 24 appearances at the prestigious NHK Kouhaku Uta Gassen until 2024 and winning the Grand Prize at the 48th Japan Record Awards in 2006.

His influence in the music industry is undeniable, appealing to a diverse audience across generations. With new releases on the horizon and ongoing concert tours, he continues to forge a path in both music and skincare.

iCell Core Drop Serum: A Revolutionary Skincare Product

The iCell Core Drop Serum stands out with its high concentration of high-grade exosomes (10%), penetrating deeply to activate the skin's core and enhance its texture and glow. It aims to address common skin concerns such as sagging, enlarged pores, dryness, and uneven tone, employing carefully selected ingredients — including the next-generation retinol, Granactive Retinol — formulated under the guidance of dermatologists.

With a retail price of ¥12,000 (excluding tax) for a 30ml bottle, this serum represents a premium choice for those navigating busy lives, aiming to capture their ideal skin and savoring life's moments at any age.

About Tailor App Co., Ltd.

Tailor App Co., Ltd. specializes in live commerce consulting and social media marketing, established in July 2020. Led by Representative Director Natsumi Matsumura, the company is based in Shibuya, Tokyo, and focuses on innovative strategies to connect brands with their audiences.

For more information about the product and the campaign, visit iCell's official website, YouTube, and Instagram.