Uniquely Yours: The Rise of Handmade Engagement & Wedding Rings in Daikanyama

As we step into a new era of love and commitment, the significance and selection of engagement and wedding rings are evolving, particularly in Daikanyama, Tokyo. icci Daikanyama, a specialized store dedicated to handmade rings, recently conducted a survey revealing invaluable insights into the preferences and values of couples preparing to tie the knot.

The Taste of Engagement Rings

According to the survey, the most sought-after feature in engagement rings is practicality, with 38% of respondents preferring rings that can be worn daily. This trend highlights a shift towards jewelry that seamlessly fits into everyday life while still being special. Following this, 14% of couples selected a simple and elegant style, while 13% were inclined towards original designs that stand out from the crowd. Moreover, 12% favored cute rings, and another 12% looked for high-quality diamonds with excellent color and transparency.
This array of preferences signifies that modern couples value rings that reflect their individual style yet remain functional for everyday wear. The desire for authenticity and naturalness in their choices is a driving force behind their selections.

The Taste of Wedding Rings

When it comes to wedding rings, 38% of couples prefer a simple and elegant design, emphasizing the beauty of understated sophistication. Comfort is a vital factor, as indicated by the 25% who ranked wearability high on their list. Original designs that aren't widely available also caught the eye of 14% of respondents, with 12% seeking a touch of luxury and 11% leaning towards timeless, classic styles.
In conclusion, the survey reflects a preference for rings that balance timeless beauty with practicality, establishing a holistic approach to wedding jewelry.

Desired Ring Materials

Intriguingly, 83% of couples indicated they were undecided about the materials for their rings. This might suggest that many want to explore their options and see the rings in person before making a decision. However, 17% expressed a clear preference for platinum, showcasing its everlasting appeal as a popular choice for engagement and wedding rings.

Why Choose icci Daikanyama?

The top reason cited by customers for visiting icci Daikanyama was the opportunity to create a handmade ring, with 50% appreciating this unique and personal aspect of ring selection. Additionally, 30% noted the attractiveness of the designs, and 10% were drawn to the wide variety offered. The chic atmosphere of the store also contributed, with another 10% stating it influenced their choice. This illustrates that couples are not just looking for quality; they also value an engaging and aesthetically pleasing shopping experience.

What Matters When Selecting a Ring?

When considering what is most important in their selection, 44% of participants prioritized design, underscoring their desire for rings that match their personal tastes. Meanwhile, the strength and durability of the rings were vital for 19%, and 14% placed importance on the price. Comfort also ranked high with 13% noting it as a significant factor.

What Couples Focus on During Selection

Key considerations in choosing rings included 38% highlighting their uniqueness as a couple, and 37% seeking something that conveys a sense of specialness. Meanwhile, 25% reflected that they wanted their rings to create lasting memories. These insights illustrate the emotional connection couples have with their rings and the stories they wish to tell through them.

Conclusion

The survey conducted by icci Daikanyama reveals a remarkable transformation in how couples approach ring selection. There is a significant desire for personalization, practicality, and a preference for handmade craftsmanship. As the landscape of love is continually evolving, it is heartening to see that what remains constant is the focus on creating something beautiful, meaningful, and uniquely reflective of each couple's journey together.

Survey Overview

- Target Respondents: Couples creating wedding and engagement rings
- Survey Period: July 1, 2025 – July 31, 2025
- Conducted by: icci Corporation
- Method: In-house questionnaire
- Number of Participants: 15

For those interested in exploring or crafting their own unique rings, icci invites you to experience this process in the heart of Daikanyama.

For more information, visit icci Daikanyama.