PURI's Airy Pudding Receives Patent and Debuts at Hankyu Umeda

A Flavor Revolution: PURI's New Airy Pudding

PURI, a culinary innovator based in Matsubara, Osaka, proudly announces that their groundbreaking dessert, the "Airy Pudding," has received patent approval. This unique pudding features a one-of-a-kind texture dubbed "fuwatto-ron," blending the lightness of a soufflé with a rich custard flavor, marking its establishment as the "third type" of pudding after conventional firm and smooth variations.

The Journey to Patent Approval

The creation of the Airy Pudding stemmed from an innovative vision that pushed the boundaries of traditional desserts. Led by representative Yusuke Kitamura, the development process took almost two years to perfect. The culmination of their efforts was officially recognized in 2025 when the production method was granted a patent, making this new dessert a unique addition to the culinary world.

The experience begins with a soft "shuwa" sound as a spoon pierces through the creamy delight, promising an airy, fluffy visual that transforms into a rich melting sensation upon tasting. This revolutionary dessert offers a texture and flavor experience that stands apart, inviting dessert lovers to indulge in something truly novel.

Introducing the Airy Pistachio Flavor

To celebrate this significant milestone, PURI will debut a new flavor: Airy Pistachio, exclusively available at the Hankyu Umeda flagship from July 16th to 22nd, 2025. This flavor combines the aromatic Blonete pistachios from Italy, seamlessly melding their nutty richness with the distinctive fuwatto-ron texture. The result is an indulgent, luxurious treat formulated to surprise and delight anyone seeking an adventurous dessert experience.

Whether you enjoy it as a refreshing summer snack or a sophisticated after-dinner treat, the Airy Pistachio offers a unique twist that challenges conventional pudding boundaries.

Event Details at Hankyu Umeda

- Event Duration: July 16 (Wed) – July 22 (Tue), 2025
- Location: Hankyu Umeda, Basement Level 1, Sweets Event Space 2
- Featured Brand: PURI
- Available Products:

- Patent-Approved Airy Pudding
- Airy Pistachio (limited early sale)
- Signature Variants: Firm Pudding, Smooth Pudding, Matcha Pudding

A Word from Yusuke Kitamura

"It has been an incredible journey to bring Airy to life, and I’m overjoyed that our unique method has been granted patent status. As the third type of pudding, we aim to deliver an entirely new culinary experience, and this new Pistachio flavor perfectly underscores our vision. I invite everyone to join us at Hankyu Umeda to experience it for themselves!"

About PURI

Founded on the principle of crafting delightful puddings that evoke joy, PURI specializes in creating high-quality treats from simple ingredients—milk, eggs, and sugar. The brand has developed over a dozen pudding varieties paired with twelve different sauces, enabling customers to enjoy a customizable dessert experience that has gained attention from various media outlets.

With a philosophy focused on enhancing natural flavors through minimalism, PURI strives to deliver elegantly simplified yet profound flavor experiences.

As a testament to their commitment, PURI operates its EC site and physical stores, including a prominent location in Ginza, Tokyo, allowing a wide audience to discover and enjoy their exquisite creations.