Wahlburgers Launches Delectable Menu to Celebrate 'Play Dirty' Premiere on Prime Video
Wahlburgers is ramping up the excitement with the launch of a delicious limited-time menu in celebration of the action-packed thriller "Play Dirty," which debuted globally on Prime Video on October 1. The film, directed by Shane Black, features a stellar cast led by Mark Wahlberg, who plays Parker, an expert thief orchestrating a major heist that leads to an intense face-off with New York mobsters. This thrilling premise not only captivates audiences but also inspires Wahlburgers to create a menu that mirrors the film's bold essence.
Starting from September 30, Wahlburgers introduces the Stackhouse Smashburger, which is a sumptuous dish featuring two Certified Angus Beef® patties meticulously combined with brisket and short rib. The burger is then crowned with a delightful mix of toppings: white cheddar cheese, government cheese, crispy onion rings, fried pickles, lettuce, tomato, onion, and their housemade Cowboy Sauce—a spicy garlic-herb butter blend—all perfectly nestled within a toasted brioche bun. To really indulge, guests can opt for a triple patty version, complemented by a generous side of French fries or tater tots. For fans of chicken, they won't be left behind, as the Chicken Stackhouse offers the same tantalizing toppings layered generously over a perfectly seared chicken breast.
When it comes to beverages, no meal is complete without a refreshing drink. Wahlburgers is introducing their Wicked Sodas, offering an inventive twist on classic flavors. The Wicked Vanilla Cola features Coca-Cola infused with layers of vanilla syrup and topped with a float of half-and-half for a rich, creamy texture, available with an optional splash of Tito's Vodka at select locations. For root beer lovers, there's a Wicked Root Beer, which elevates the traditional flavor with caramel syrup and half-and-half, bringing a nostalgic Boston twist to the experience, also available spiked. To round out the drink menu, the Espresso Martini combines SKYY Vodka, Caffè Borghetti Espresso Liqueur, and espresso, shaken to deliver a smooth, energetic kick that matches the movie's spirit.
Randy Sharpe, the CEO of Wahlburgers, emphasizes that the pairing of their menu with "Play Dirty" was designed to reflect the film’s theme of grit and boldness. He states, "Each item in this collaboration brings that same energy into our signature Wahlburgers experience. From the hefty Stackhouse Smashburger to our wicked spins on sodas, these items are crafted to be enjoyed with enthusiasm, akin to Mark's new role."
The excitement didn’t stop with the menu reveal; Wahlburgers also hosted a thrilling event on September 24, featuring social media influencers racing through the city in an action fun-filled "car chase" leading to a speakeasy. Here, Wahlberg filmed exclusive content while also enjoying a sampling of the new offerings alongside food influencer Jolly. The fun continued with a special event on September 28, in collaboration with Twitch, where Wahlberg and streamer Will Neff crafted the Play Dirty Burger in a live-streamed tailgate event, allowing fans both online and in-person to indulge in the new creations.
This deliciously crafted menu and the cinematic experience of “Play Dirty” are available for guests at participating Wahlburgers locations across North America starting September 30, leading up to the film's big premiere on October 1.
Wahlburgers, founded by Mark, Donnie, and Chef Paul Wahlberg in 2011, has made a name for itself with its fun ambiance infused with their family's story, excellent customer service, and mouth-watering menu options that include burgers, specialty shakes, and a full bar serving craft beers like the signature Wahlbrewski.
To find a nearby Wahlburgers location and savor the exclusive offerings surrounding "Play Dirty," go to wahlburgers.com. Dive into the bold flavors and enjoy the adrenaline of the movie starting today!
Starting from September 30, Wahlburgers introduces the Stackhouse Smashburger, which is a sumptuous dish featuring two Certified Angus Beef® patties meticulously combined with brisket and short rib. The burger is then crowned with a delightful mix of toppings: white cheddar cheese, government cheese, crispy onion rings, fried pickles, lettuce, tomato, onion, and their housemade Cowboy Sauce—a spicy garlic-herb butter blend—all perfectly nestled within a toasted brioche bun. To really indulge, guests can opt for a triple patty version, complemented by a generous side of French fries or tater tots. For fans of chicken, they won't be left behind, as the Chicken Stackhouse offers the same tantalizing toppings layered generously over a perfectly seared chicken breast.
When it comes to beverages, no meal is complete without a refreshing drink. Wahlburgers is introducing their Wicked Sodas, offering an inventive twist on classic flavors. The Wicked Vanilla Cola features Coca-Cola infused with layers of vanilla syrup and topped with a float of half-and-half for a rich, creamy texture, available with an optional splash of Tito's Vodka at select locations. For root beer lovers, there's a Wicked Root Beer, which elevates the traditional flavor with caramel syrup and half-and-half, bringing a nostalgic Boston twist to the experience, also available spiked. To round out the drink menu, the Espresso Martini combines SKYY Vodka, Caffè Borghetti Espresso Liqueur, and espresso, shaken to deliver a smooth, energetic kick that matches the movie's spirit.
Randy Sharpe, the CEO of Wahlburgers, emphasizes that the pairing of their menu with "Play Dirty" was designed to reflect the film’s theme of grit and boldness. He states, "Each item in this collaboration brings that same energy into our signature Wahlburgers experience. From the hefty Stackhouse Smashburger to our wicked spins on sodas, these items are crafted to be enjoyed with enthusiasm, akin to Mark's new role."
The excitement didn’t stop with the menu reveal; Wahlburgers also hosted a thrilling event on September 24, featuring social media influencers racing through the city in an action fun-filled "car chase" leading to a speakeasy. Here, Wahlberg filmed exclusive content while also enjoying a sampling of the new offerings alongside food influencer Jolly. The fun continued with a special event on September 28, in collaboration with Twitch, where Wahlberg and streamer Will Neff crafted the Play Dirty Burger in a live-streamed tailgate event, allowing fans both online and in-person to indulge in the new creations.
This deliciously crafted menu and the cinematic experience of “Play Dirty” are available for guests at participating Wahlburgers locations across North America starting September 30, leading up to the film's big premiere on October 1.
Wahlburgers, founded by Mark, Donnie, and Chef Paul Wahlberg in 2011, has made a name for itself with its fun ambiance infused with their family's story, excellent customer service, and mouth-watering menu options that include burgers, specialty shakes, and a full bar serving craft beers like the signature Wahlbrewski.
To find a nearby Wahlburgers location and savor the exclusive offerings surrounding "Play Dirty," go to wahlburgers.com. Dive into the bold flavors and enjoy the adrenaline of the movie starting today!
Topics Consumer Products & Retail）
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