Tommy John Launches Festive Campaign Featuring Knicks Star Josh Hart for the Holiday Season

Tommy John Kicks Off the Holiday Season with New Campaign



As the festive season approaches, Tommy John, a top-notch underwear and intimate apparel brand, is all set to roll out its first-ever holiday campaign featuring New York Knicks' star, Josh Hart. This new initiative named “Gift from the Hart” is designed to bring a message of comfort, confidence, and cheer throughout the holiday season, an ideal time for gift-giving.

A Perfect Collaboration


Tommy John is recognized for transforming men's underwear, thanks to its innovative designs and exceptional technology. The brand's alignment with Josh Hart, an athlete known for his disruptive play on the basketball court, encapsulates the confidence and ease that Tommy John represents. Hart, who is not only a skilled player but an authentic voice, makes a significant impact in this new venture.

In his debut in the holiday advertisement, Hart showcases his gifting finesse, turning the spotlight on the little moments of joy that define family holiday traditions. According to Hart, “I’ve said it before, but Tommy John is underwear with game, allowing me to feel comfortable and confident. There’s no better time than the holidays to share that feeling with the people that matter most to me.” This genuine sentiment resonates with the essence of the holiday spirit.

The Reach of the Campaign


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Topics Consumer Products & Retail)

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