#Japan #Tokyo #Shabu-Shabu #On-Yasai #Wakana Matsumoto

Embracing the Summer with Warmth: Shabu-Shabu On-Yasai's New Commercial

Wakana Matsumoto stars in the latest commercial for Shabu-Shabu On-Yasai, aptly titled 'Shabu-Shabu On-Yasai: That's Why I Love It,' which is set to begin airing nationwide on July 16, 2025. The ad captures the essence of summer dining with friends, highlighting delightful moments spent around a bubbling hot pot.

Matsumoto, expressing her joy, shares, "This moment is just too happy..." as she savors each bite in a lively gathering. The commercial beautifully illustrates how food can create bonds, depicting her joyful interactions with friends as they enjoy various meats and fresh vegetables together. The clamoring sounds of the pot alongside heartfelt moments convey a deep sense of happiness known as 'shabu-shabu time.' Audiences are invited to share these special moments at Shabu-Shabu On-Yasai, making it the perfect place to enjoy with loved ones.

Personal Cooking Experience from Matsumoto

In addition to the commercial, Matsumoto personally explored the new summer menu in a recent video, showcasing the 'Summer Vegetables and Select Five Savory Broths Yamagata Pork Shabu.' Her enthusiasm was evident as she narrated her cooking experience with favorite ingredients like mallow and Yamagata pork. "I’ve always loved pork, and this dish combines everything beautifully, especially when you add some grated wasabi for that extra kick!" she exclaimed, demonstrating how to elevate the dish and inviting everyone to try her recommendations.

Introduction to the Summer Menu Item

Starting July 16, 2025, Shabu-Shabu On-Yasai will unveil a new limited-time menu item that embodies the flavors of summer: the 'Summer Vegetables and Select Five Savory Broths Yamagata Pork Shabu.' This dish not only emphasizes ease of consumption during the hot season but also focuses on nutrition, making it perfect for gatherings or family dinners. Guests can expect a refreshing experience with high-quality ingredients sourced from various locations, including fresh local vegetables and the cherished Yamagata pork.

The pork features a delicate flavor profile, enhanced by a meticulously crafted Japanese broth that brings out the essence of the meal. Special seasonal vegetables like mallow and juicy winter melon complete the dish, ensuring every bite bursts with flavor and freshness.

The Popular 'Shabu-Shabu On-Yasai' Experience

Shabu-Shabu On-Yasai has been redefining the dining scene since its establishment 25 years ago. Initially opening its doors in 2000, the restaurant emphasized making shabu-shabu accessible to everyone, breaking the typical perception of it being a luxury meal. With approximately 240 locations both domestically and internationally, the restaurant has found favor among various age groups.

Shabu-Shabu On-Yasai is not just limited to shabu-shabu; it also features diverse Japanese dishes, including sukiyaki and premium wagyu beef, offering customers an extensive culinary experience in one meal. This broad appeal has led to many international visitors enjoying the flavors of Japan.

Celebrating Success with Summer Nabe

In an interesting development, Shabu-Shabu On-Yasai has observed a remarkable sales increase during the summer, continually achieving about 80% of winter sales even in the hotter months. Their recent summer dishes have already garnered impressive numbers, with the first summer pot dish, 'Spicy Mala Tang Shabu,' achieving over 100,000 servings within a month of its launch. This bodes well for the newly introduced summer vegetable offerings, encouraging customers to continue embracing these hot pot favorites year-round.

With such initiatives and delightful new menu items, Shabu-Shabu On-Yasai invites everyone to experience the joy and quality of their dishes regardless of the season, making every meal a cherished memory.

For further information, please visit the official website or check out their new TV commercial on YouTube for the 15-second version and here for the 30-second version.