#United States #Philadelphia #Marketing Awards #Self-Care Awards #Health In Hand

The 2026 U.S. Self-Care Marketing Awards: Call for Nominations

As markets evolve and consumer needs change, the recognition of outstanding marketing campaigns has never been more critical. The Consumer Healthcare Products Association's (CHPA) Health In Hand Foundation has officially announced its call for nominations for the 2026 U.S. Self-Care Marketing Awards. This prestigious event will honor the most innovative and effective marketing strategies in the self-care industry and will take place at the 11th annual Health In Hand Foundation Gala on November 11, 2026, at The Bellevue Hotel in Philadelphia.

About the Health In Hand Foundation

The Health In Hand Foundation, a 501(c)(3) nonprofit foundation, is committed to empowering consumers with the knowledge they need to lead healthier, happier lives. Specifically, the organization focuses on educating the public about the safe usage, storage, and disposal of over-the-counter (OTC) medicines, dietary supplements, and OTC medical devices.

Award Categories and Nomination Process

The Self-Care Marketing Awards aim to spotlight exceptional marketing campaigns created by CHPA member companies within various segments of the OTC industry. Nominations are currently open across multiple categories, including:

• - Best Omni-Channel Shopper Solution
• - Best Public Health Campaign
• - Best Digital Campaign (for brands with budgets under and over $5M)
• - Best Product Launch Campaign (for brands with budgets under and over $5M)
• - Best Overall Multicultural and Inclusive Campaign
• - People's Choice Award, which will be voted on via social media

A diverse panel of judges will evaluate nominations and select three finalists for each category, except for the People's Choice Award, which invites public participation. All winners will be recognized during the gala event.

Significance of the Awards

Mary Leonard, Senior Vice President and Executive Director of the Health In Hand Foundation, emphasized the awards' importance, stating, "The U.S. Self-Care Marketing Awards shine a spotlight on best-in-class campaigns that reflect how our industry continues to evolve by embracing innovation, insight, and purpose to better serve consumers." She added, "These awards are about recognizing the teams behind the work, showcasing how effective marketing can not only break through but also advance the role of self-care as a critical part of everyday health and well-being."

The awards celebrate contributions that not only stand out for their creativity but also demonstrate a commitment to consumer wellness and health education. As the industry strives for greater inclusivity and representation, these awards will highlight efforts that resonate with diverse audiences.

Submission Deadline

Those interested in participating should note that all entries must be submitted by 5:00 p.m. ET on Friday, July 17, 2026. For details on how to enter and complete category specifics, visit the CHPA’s official website.

Last year’s awards saw a range of compelling campaigns, demonstrating the creativity and commitment within the self-care industry. The nomination process is a chance for brands to showcase their best work and to promote their dedication to health promotion and consumer education.

In conclusion, the 2026 U.S. Self-Care Marketing Awards present an exciting opportunity for industry professionals to gain recognition for their hard work and innovative approaches, contributing to a healthier future for all consumers.