Experience the Thrill of Black Thunder's Kamikaze Test Launching This May

Discover the Excitement of Black Thunder's Kamikaze Test

As students prepare for their mid-term exams in May, Black Thunder, the iconic chocolate treat from Yuraku Confectionery, is set to launch a unique online quiz dubbed the "Kamikaze Test" on May 12, 2025. Test your knowledge of the quirky and delightful names, known as "Kamikaze names," featured on Black Thunder products and other offerings in the series. This exciting initiative celebrates the 30th anniversary of Black Thunder, promising a year filled with fun challenges as part of the "30 Thunderous Joys" campaign.

What is the Kamikaze Test?

The Kamikaze Test is designed to engage fans and chocolate lovers alike in a fun way. Participants will be presented with a selection of four answers from which they must choose the correct "Kamikaze name" associated with Black Thunder products. Each participant will answer five random questions out of a total of 30, yielding a score that will categorize their knowledge into four distinct levels. Additionally, test results can be shared on social media, allowing participants to enter an exciting chance to win unique t-shirts featuring their designated "Kamikaze name" from the test.

The "Kamikaze names" are more than just whimsical titles; they're creative interpretations that reflect the flavors, textures, and enchanting world surrounding each Black Thunder product. From straightforward names to intriguingly clever titles, the Kamikaze name selections offer a glimpse into the playful nature of the brand. The challenge lies in the surprising uniqueness of these names, as evidenced by past test runs where even graduates from prestigious universities found themselves tested, with scores averaging around 1.06 correct answers out of 5.

Previous Results

In preliminary testing, results from Yuraku Confectionery employees and University of Tokyo alumni reported an average score of 2.24 out of 5 for employees, while alumni averaged just 1.06. This certainly sets the stage for an engaging challenge! Participants are encouraged to reflect on the creative thought behind these names and jump into the test to measure their own "Kamikaze power."

Train Advertisements

To stir excitement further, promotional advertisements featuring questions from the Kamikaze Test will be displayed across specific train lines, making for a fun challenge during commutes.

- Advertised Train Lines: All lines of Seibu Railway's Seibu Line (some exceptions apply) and Toyohashi Railway's city line.
- Campaign Dates: May 12 (Monday) to May 18 (Sunday), 2025

Participate in the X Campaign

Fans can also participate in the X Campaign by following Black Thunder's official X account and sharing their test results for a chance to win fabulous prizes. A total of 12 winners will be selected to receive an exclusive shirt featuring their Kamikaze name and a box of Black Thunder containing 20 pieces.

- Campaign Dates: May 12 (Monday) 9:00 AM – May 30 (Friday) 12:00 PM
- Prizes: One t-shirt (size L) featuring the Kamikaze ranking and one box of Black Thunder.

About Black Thunder

Originally launched in 1994, Black Thunder has become one of Japan's favorite chocolate bars, celebrated for its distinctive crunchy texture and rich flavors. In September 2024, Black Thunder will proudly commemorate its 30th anniversary, offering even more enhanced delightful experiences for consumers. A specially developed cocoa cookie featuring a more robust crunchy texture will elevate its characteristic mouthfeel, inviting fans to rediscover its dominance in the chocolate bar market.

Conclusion

As part of its ongoing 30th-anniversary celebration, Black Thunder is keen to bring fun and creativity to fans through a myriad of delightful initiatives throughout the year. The Kamikaze Test stands as a perfect example of how deliciously entertaining this journey can be. For more details, visit the special campaign sites and join Black Thunder in celebrating three decades of sweetness and imagination!