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Discover "haums": A New Way to Enrich Your Living Space

A Conceptual Approach to Home Living

The newly launched e-commerce platform, haums, serves as a fresh embodiment of the furniture brand, Mash, which is inspired by the idea that homes are always a work in progress. By simply adding a few items or elements to your current living environment, everyday life can become more personalized and comfortable.

With a strong belief in the concept of "Mash Up", which means combining different elements to create something unique and valuable, Mash aims to enhance your daily routine through tempting and fresh products. Their ethos is deeply rooted in the understanding that our lives cannot be captured in a single philosophy; instead, it thrives on a flexible approach that resonates with individual experiences.

The Essence of Mash’s Furniture Design

Mash taps into various influences, such as the warm aesthetics of Scandinavian design, Korea's minimalistic sophistication, natural textures, and industrial elements, which are bundled together to create eclectic furniture pieces. They prioritize a home environment where you can genuinely feel at ease and develop a cherished connection with your furnishings.

This eclectic approach reflects their intention to design furniture that adapts to your life rather than imposing a singular aesthetic. Projecting the notion of comfort, Mash provides a range of products aimed at making your dwelling space more accommodating and inviting.

Furniture That Creates Breathing Space

Focusing on lightweight and compact furniture, Mash offers versatile solutions like storage items and eat-in furnishings that fit seamlessly within modern homes. Their designs are created keeping in mind a scale that is neither overwhelming nor cumbersome, offering the possibility of gradually updating your living space through their sensible choices.

The idea is not about reaching perfection but about layering and building your lifestyle at your own pace. Each piece not only augments the aesthetic value but also serves functional purposes, providing an enriched living experience.

Popular Products by Mash

1. Liv Carry Basket Wagon-S: This practical wagon features baskets of varying sizes for easy mobility and versatile use. With removable baskets, it's perfect for organizing and transporting frequently used items around your home.

2. BY Cage Wagon: A simple wagon that can be used in the kitchen, living room, or workspace. It adapts to your storage needs, whether you require temporary solutions or a fixed place for your belongings, making it a flexible ally in your daily life.

3. Self Sofa: This unit sofa allows you to customize the layout according to family needs and home arrangements. The modular design lets you shift and adapt the seating configuration as your living situation evolves, forming a flexible part of your lifestyle.

4. Am Stool: Compact and easy to carry, this stool serves multiple purposes, from seating to side tables or decorative stands. It’s designed to complement any space without being confined to a single role.

A Dynamic Online Experience with haums

The haums online store has been designed to inspire the furniture selection process with Mash as the focal point. While the current offering centers around the Mash brand, future initiatives will introduce other brands and exclusive items unique to haums.

Features of haums

• - A curated selection suitable for singles or couples, accommodating various living spaces and life stages.
• - Specialized sizing for small apartments, one-room living spaces, and even bathrooms or private rooms in larger homes.
• - A cross-sectional approach to styles, blending influences from Korea, Scandinavia, natural themes, and industrial design,

haums promotes the idea of enhancing what you have rather than altering everything at once, inspiring customers to integrate unique pieces into their existing environments.

The Name “haums”

The name “haums” is a clever blend of several languages, incorporating terms like home, house, and their derivatives. This reflects a borderless perspective on living space, and each item offered carries a unique appeal. The logo features a closing motif that symbolizes the ties between customers and their living environments, emphasizing the shop's purpose of connecting individuals through furniture.

Celebrate the Launch with Special Promotions

To celebrate the opening of haums, a limited-time sale event is underway, allowing customers to access select Mash items at special prices. This is an excellent opportunity to introduce Mash’s inviting designs into your home. For more details, visit haums.

For those looking to stay updated, follow haums on Instagram and explore their offerings on the Mash brand website here.

About Koeki

Koeki is a dynamic interior manufacturer and trading company dedicated to innovating furniture solutions since its inception in 1973. Utilizing overseas and domestic production facilities, they offer comprehensive services from development to delivery, ensuring quality and responsiveness remain their key strengths.

Explore the world of haums here.