#United States #Austin #Hormel Foods #Scott Aakre #Jeff Baker

Jeff Baker Takes Charge of Retail Marketing at Hormel Foods

Hormel Foods Corporation, recognized as a leader in the global branded food industry, has officially appointed Jeff Baker as the group vice president of Retail Marketing, effective at the close of fiscal year 2025. This noteworthy promotion comes as Scott Aakre, the current group vice president and chief marketing officer for Retail, prepares for retirement.

Baker’s remarkable journey with Hormel Foods spans over 35 years, starting with his joining the company in 1990. Throughout his career, Baker has climbed the corporate ladder, taking on various roles in sales, product management, and marketing. His key positions include serving as vice president of marketing for Foodservice in 2012 and later as the group vice president of Foodservice in 2015. Most recently, he held the position of group vice president of Deli, which he transitioned into in 2022.

Jim Snee, the president and CEO of Hormel Foods, expressed confidence in Baker's capabilities, stating, "Jeff is one of our most seasoned executives and has a strong track record of growth and a reputation for strategic thinking. I'm confident that under his guidance, our brands will continue to grow, evolve, and stay closely connected to the needs of today's consumers."

In his forthcoming role, Baker will lead the evolution of Hormel’s diverse brand portfolio, focusing on adapting to the shifting preferences of consumers. The company aims to enhance its presence in snacking and entertaining segments while continuing to prioritize growth in its innovative food ranges.

Hormel Foods, headquartered in Austin, Minnesota, boasts an impressive annual revenue of approximately $12 billion and operates across more than 80 countries. Its extensive portfolio includes beloved brands such as PLANTERS®, SKIPPY®, SPAM®, and HORMEL® NATURAL CHOICE®, among many others. The company’s commitment to corporate responsibility and community service has garnered it several accolades, including recognition as one of America’s best companies to work for and one of the world's most responsible companies by various prestigious publications.

With Baker at the helm of Retail Marketing, Hormel Foods is poised for a fresh approach that aligns with contemporary consumer demands. The company's strategic focus on innovation, engagement, and brand evolution will continue to ensure that its offerings resonate with shoppers worldwide. As Hormel Foods embraces this new era under Baker’s leadership, stakeholders await the positive changes that are sure to unfold within the company’s marketing landscape.

For more information about Hormel Foods and its brands, please visit hormelfoods.com.