YTGATE Enhances Credit Card Fraud Prevention Strategies for JTB
In an era where digital transactions are becoming increasingly integral to the travel industry, YTGATE has stepped up to assist JTB in countering the rampant issue of credit card fraud. With travel sales shifting significantly towards e-commerce channels, the need for reliable and effective payment solutions has never been more crucial. Products offered by JTB include a wide range of travel services from domestic and international package tours to lodging and MICE (Meetings, Incentives, Conferences, and Exhibitions), as well as local tourism events.
The challenge faced by JTB was immense. High-value transactions are commonplace in the travel sector, which has made them a target for fraud. As a result, many legitimate transactions were getting declined, leading to poor customer experiences and missed revenue opportunities. Previously, the lack of clarity around which card issuers were denying transactions and the reasons behind those decisions often resulted in delays, sometimes taking months to address.
To tackle these challenges, JTB sought to incorporate YTGATE's advanced "Credit Card Approval Rate Improvement Service." This service is aimed at enhancing the visualization of payment data, which is crucial for both improving approval rates and preventing fraud.
The decision to partner with YTGATE came down to several key factors:
The collaboration between YTGATE and JTB underscores a significant shift in how companies in the travel sector will approach credit card transactions in the future. By harnessing data visualization, companies can make more informed decisions that not only combat fraudulent transactions but also nurture a better relationship with customers through improved experiences.
JTB Corporation
YTGATE, Inc.
For further details, you can visit YTGATE's official page at YTGATE and follow them on social media X.
The challenge faced by JTB was immense. High-value transactions are commonplace in the travel sector, which has made them a target for fraud. As a result, many legitimate transactions were getting declined, leading to poor customer experiences and missed revenue opportunities. Previously, the lack of clarity around which card issuers were denying transactions and the reasons behind those decisions often resulted in delays, sometimes taking months to address.
To tackle these challenges, JTB sought to incorporate YTGATE's advanced "Credit Card Approval Rate Improvement Service." This service is aimed at enhancing the visualization of payment data, which is crucial for both improving approval rates and preventing fraud.
Why JTB Chose YTGATE
The decision to partner with YTGATE came down to several key factors:
- - Real-Time Visibility: YTGATE's service offers real-time insights into approval statuses and rejection reasons by issuer, allowing JTB to understand the landscape immediately.
- - Data-Driven Dialogue: The ability to engage in informed discussions with card issuers based on data allows for a quicker improvement cycle.
- - Balancing Fraud Prevention and User Experience: YTGATE's solutions emphasize both robust fraud prevention strategies without compromising customer experience.
- - Ease of Integration: With minimal initial burden, JTB could implement the service smoothly, progressing from setup to effectiveness measurement seamlessly.
The collaboration between YTGATE and JTB underscores a significant shift in how companies in the travel sector will approach credit card transactions in the future. By harnessing data visualization, companies can make more informed decisions that not only combat fraudulent transactions but also nurture a better relationship with customers through improved experiences.
About the Companies
JTB Corporation
- - Executive Officer: Eijiro Yamakita, President and CEO.
- - Headquarters: 2-3-11 Higashi Shinagawa, Shinagawa, Tokyo, Japan.
- - Business Areas: Tourism services, area solutions, business solutions, and global domain expertise.
YTGATE, Inc.
- - Representative: Yutaro Takahashi, CEO.
- - Headquarters: 5th Floor, Grandir Ginza East, 1-8-2 Shintomi, Chuo-ku, Tokyo, Japan.
- - Established: October 2, 2023.
- - Business Focus: Payment-related consulting, support for improvement of approval rates, and SaaS solutions for optimizing payments. YTGATE's mission is to optimize payments and connect the world, enhancing approval rates and providing comprehensive solutions for card payment merchants both domestically and internationally.
For further details, you can visit YTGATE's official page at YTGATE and follow them on social media X.
Topics Business Technology）
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