#Japan #Tokyo #Kyoto #SHINCA #IRODORI

Celebrate Seven Years of SHINCA

SHINCA, Japan's premier lab-grown diamond jewelry brand, is gearing up for a remarkable celebration as it marks its 7th anniversary this October. Known for its commitment to sustainability and exquisite craftsmanship, SHINCA will hold a special event titled "It's a Beautiful Life - IRODORI" at its flagship stores in Ginza and Kyoto. The celebration will commence on October 2, 2025, and run until January 31, 2026.

Established in 2018 by the renowned company IMAYO, SHINCA has quickly risen to prominence in the lab-grown diamond industry, offering jewelry that embodies both beauty and eco-conscious principles. Their creations reflect the merging of traditional Japanese aesthetics with modern design, featuring diamonds that are cultivated in labs without harming the Earth. This innovative approach attracts attention not only for its ethical implications but also for the stunning beauty of the jewels themselves.

During the anniversary event, every customer who purchases SHINCA jewelry will receive a special assortment set from "IRODORI," a contemporary wagashi brand created by the esteemed Kyoto confectionery house Tsuruyayoshinobu, which boasts over 200 years of heritage. This unique gift aims to enhance the shopping experience, combining the elegance of diamond jewelry with the artistry of traditional Japanese sweets. It creates a heartfelt connection between two facets of Japanese culture: jewelry making and confectionery.

With a focus on minimalistic yet striking designs, SHINCA offers collections that seamlessly integrate into the daily wardrobe of individuals who appreciate fine craftsmanship. Their tagline, "Evolving, New Radiance,” encapsulates their vision of allowing customers to experience the brilliance of lab-grown diamonds in a way that promotes ethical luxury.

Event Highlights

• - Event Duration: October 2, 2025 - January 31, 2026
• - Locations: SHINCA Ginza and IMAYO Kyoto Oike Store
• - Entry Requirement: Purchase of any SHINCA product (some exclusions may apply).
• - Special Gift: An assorted set from IRODORI with every purchase.

The world of lab-grown diamonds is gaining momentum as consumers become increasingly aware of the positive impact of their purchasing decisions. Unlike their mined counterparts, lab-grown diamonds have lower environmental costs and higher ethical standards. SHINCA has established itself as a trailblazer in this niche, offering high-quality products that align with the values of today’s conscious consumers.

To ensure a personalized shopping experience, SHINCA encourages advance reservations during the event period. Customers can reserve their visits through a dedicated event site to avoid lengthy waiting periods. This reservation system is part of SHINCA’s efforts to deliver exceptional customer service while showcasing the breathtaking beauty of their diamond collections.

For more information and to learn about the latest collections, visit the SHINCA Official Website and the Event Special Site.

Experience the Beauty of SHINCA

SHINCA signifies not just a brand but a movement towards more sustainable luxury choices in the jewelry market. Their commitment to high-quality design and ethical practices resonates strongly with consumers who seek to make a difference through their purchases. This anniversary event offers a unique opportunity to witness the intersection of tradition and innovation in Japan's jewelry landscape, promising unforgettable moments and exquisite products that reflect the beauty of life. Don’t miss out on this chance to be a part of SHINCA's history and celebrate its journey in style.