Unagi Fair at Gohei
2026-07-15 03:45:01

Unagi Fair Launches at Toriaezugohei, Celebrating a Summer of Flavors

Unagi Fair at Toriaezugohei: A Summer Tradition Awaits



From July 22, 2023, Toriaezugohei, a beloved izakaya chain, is thrilled to announce the start of its much-anticipated Unagi Fair. This promotion celebrates the Japanese summer with two main dishes: Unadon (eel rice bowl) and Unagi Kabayaki (grilled eel).

Taste the Joy of Summer


Guests can savor the traditional Japanese flavor with these dishes, prepared with the freshest eel and served to perfection. Customers can choose between different sizes, including half portions, making it perfect for any appetite.

Featured Dishes


  • - Unadon (Two Pieces): Priced at 1,480 yen (1,628 yen including tax), this dish boasts a generous serving of one whole eel atop a steaming bowl of rice. The sweet and savory glaze, perfectly balanced with rice, creates a delightful summer experience.
  • - Unagi Kabayaki: For 1,190 yen (1,309 yen including tax), the grilled eel is marinated with a rich sauce and grilled to perfection. Each bite offers a combination of deep flavor and tender texture, ideal when paired with a crisp drink.
  • - Unadon (One Piece): A smaller portion at 980 yen (1,078 yen including tax), this is a great option for those who prefer a lighter meal.
  • - Unagi Kabayaki (Half): Offered at a price of 690 yen (759 yen including tax), this is the perfect size for a satisfying taste of luxury.

Unagi Fair Dishes

Perfect Pairings


The dishes are designed to complement refreshing alcoholic beverages, providing the ideal setting for an enjoyable dining experience. The unique ambiance of an izakaya further enhances the joy of indulging in these exquisite eel delicacies with loved ones.

Store Locations


The Unagi Fair will be available at select Toriaezugohei locations including:
  • - Ishinomaki Jyada, Miyagi
  • - Takayama, Toyama
  • - Tsubata, Ishikawa
  • - Oyama, Tochigi
  • - Kasukabe, Saitama
(For a full list of locations, please visit our website.)

About Toriaezugohei


Founded in November 1999 in Komatsu City, Ishikawa, Toriaezugohei has established itself as a popular izakaya chain known for its comfortable seating arrangements and diverse menu. With over 25 years of experience, it caters to a wide range of customers, from young families to elder patrons. The chain offers over 70% of its menu items at 390 yen (tax excluded) or below, ensuring a budget-friendly dining experience for everyone.

Non-Alcoholic Options Available


Understanding the importance of inclusivity, Toriaezugohei provides a variety of non-alcoholic cocktails and drinks, allowing everyone to enjoy a refreshing drink alongside their meal.

Visit Us


Experience the taste of summer with our Unagi Fair starting July 22, 2023! Celebrate this traditional dish with friends and family at Toriaezugohei. We look forward to welcoming you!

For more information, visit Toriaezugohei’s official website.


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Topics Consumer Products & Retail)

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