#Japan #Tokyo #Sabo Ale #Greenhouse Group #Beer the First

An Exciting Leap into Sustainability: The Launch of Sabo Ale

The Greenhouse Group, headquartered in Shinjuku, Tokyo, is taking innovative steps towards sustainability. At their innovation center, GreeneX Plus, they have developed their very first upcycled product, Sabo Ale, made from the crusts of leftover bread. This initiative aligns with their commitment to the Sustainable Development Goals (SDGs), emphasizing health, partnership, and social contribution.

Sabo Ale, created in collaboration with Beer the First, a company known for its unique craft beers, particularly excels in reducing food waste by utilizing the bread crusts generated during the production of Katsu sandwiches at Tonkatsu Shinjuku Saboten. The aim here is not just to produce a refreshing beverage but also to create new value from ingredients that would otherwise be discarded.

The Flavor Profile of Sabo Ale

The beer boasts a delightful blend of European hops, presenting a sweet, fruity aroma complemented by a slight bitterness that lingers on the palate. The craftsmanship behind Sabo Ale enhances the rich flavors of tonkatsu, creating a perfect match for food enthusiasts. This product will be available in selected restaurants of Tonkatsu Shinjuku Saboten starting from April 23, 2025, at a price of 1,100 yen (including tax).

A Vision for Health and Sustainability

Greenhouse Group is steadfast in advancing public health through food, fostering collaborations with its partners, and addressing societal challenges head-on. The introduction of Sabo Ale is merely a part of their broader initiative. The GreeneX Plus innovation center is not just a hub for technological experiments; it embodies the company’s ethos of open innovation aimed at designing a sustainable future through health and hospitality.

As Sabo Ale hits the shelves, it marks a significant step towards minimizing food waste while offering consumers a unique drinking experience. However, potential buyers should note that the product will be available only while supplies last, so early acquisition is encouraged. Additionally, following legal guidelines, only individuals aged 20 and above are permitted to purchase alcoholic beverages.

Limited-Time Offer

Product Details:

• - Name: Sabo Ale (Single Item)
• - Availability: From April 23, 2025, until supplies run out
• - Price: 1,100 yen (tax included)
• - Where to Buy: Available at flagship locations including the main store at Odakyu Ace South Building, Narita International Airport Terminal 1, and Tokyo Skytree Town - Solamachi.

Bear in mind that the stock will be limited, so customers are encouraged to make their purchases early to avoid disappointment.

About Beer the First

Beer the First has launched its brewing brand, UTAGE BREWING, as a part of its mission to create more sustainable craft beers. Since its establishment in August 2023, UTAGE BREWING encourages consumers to reflect on food waste and how delightful craft beers can emerge from upcycled ingredients. The goal is to ensure that each sip offers not just flavor but also a story of sustainability.

More About GreeneX Plus

GreeneX Plus epitomizes the cooperation between food and health, combined with an innovative approach to ideas, ensuring the future of the Greenhouse Group’s clients. The space facilitates the display of new technologies, implementation of proof of concepts, and the development of innovative presentations.

For anyone interested in exploring the innovative intersection of food, health, and sustainability, don’t miss trying Sabo Ale. It promises a refreshing taste while also contributing to a more sustainable world.

Final Thoughts

As we move toward a future where sustainability is paramount, initiatives like Sabo Ale highlight the creativity and dedication of businesses in addressing food waste. Drinking this new beer not only caters to the palate but also supports a larger, important cause - promoting a greener and healthier society for all.