ONE Store Solidifies Its Position as Korea's Second Largest App Marketplace

ONE Store Becomes Korea's No. 2 App Marketplace

In an impressive feat, ONE Store has solidified its status as the second-largest app marketplace in South Korea, a clear indication of the platform's growing popularity among both developers and consumers. According to the recent Mobile Index report from IGAWorks, this Korean app marketplace achieved a notable 12.6% share of the gaming transaction volume from the second half of 2020 through the first half of 2025. This cumulative achievement underscores the expansion of ONE Store in a competitive market dominated by larger global platforms.

Founded in 2016, ONE Store has emerged as a key player in the app marketplace, continuously gaining trust and support by implementing developer-friendly policies and cost-effective measures. The platform has managed to create a favorable environment through lower fees and robust marketing support, which benefits both developers and users. To date, developers have cumulatively saved approximately 380 billion KRW (around 257 million USD) in fees, while users have reaped discounts totaling about 690 billion KRW (approximately 467 million USD).

The data reveals that in the first half of 2025, ONE Store captured a remarkable 49.2% share among the top 50 revenue-generating games available on the platform and other major app marketplaces in Korea. This shift in user preference signifies a trend towards platforms that offer better value. Notably, the average revenue per paying user (ARPPU) on ONE Store is reported to be five times higher than on competing marketplaces, reflecting strong consumer loyalty and purchasing power.

Diving deeper into the performance metrics, ONE Store excelled in various game genres. For instance, it dominated the RPG category with a 50.9% transaction share, achieved an impressive 64.8% in simulation games, and maintained a 49.2% stake in the strategy genre. The overall average share across these three genres in Korea stands at 52.9%, indicating ONE Store's substantial grip on gamers’ preferences.

These results highlight ONE Store's strategic advantage in the app market landscape, showcasing not only its competitive edges but also the platform's commitment to fostering a mutually beneficial relationship with developers while enhancing user experiences. As Korean gamers increasingly gravitate towards cost-effective solutions, ONE Store is positioned as the preferred choice.

As ONE Store continues to grow, its vision to build a win-win environment for developers and consumers seems promising. With a focus on delivering value through competitive pricing and robust support, ONE Store is expected not only to retain its status but also to capture an even larger market share as the app marketplace landscape evolves.

In summary, ONE Store's ascendance as Korea's second-largest app marketplace marks a significant milestone. Through strategic initiatives and a commitment to user satisfaction, the platform reinforces its position in the market and sets a standard for what consumers can expect from app marketplaces moving forward.