#United States #New York #Buchanan's Whisky #Noche Buena #Foodservice Workers

Buchanan's Whisky Supports Foodservice Workers This Holiday Season

In a heartwarming initiative, Buchanan's Scotch Whisky has declared a $150,000 pledge from its 200% Futuro Fund to create Más Noches Buenas, a campaign focused on celebrating and supporting foodservice workers this holiday season. Announced on Giving Tuesday, this initiative is part of Buchanan's broader 200% Campaign, which aims to honor the traditions and contributions of the foodservice community, particularly during the holiday festivities.

Buchanan's invites fans and patrons to embrace the spirit of giving by recognizing those in the foodservice industry who significantly contribute to our dining experiences yet often remain in the shadows during holiday celebrations. With many foodservice workers lacking adequate recognition and opportunities to spend quality time with their loved ones—reflected by only 57% having access to paid holidays last year—Buchanan's aims to shift the narrative and ensure that these hardworking individuals receive the appreciation they deserve.

Through the generous allocation of funds, Buchanan's will support four nonprofits well-known for their dedication to uplifting food and beverage industry workers throughout the year:

• - The Street Vendor Project
• - The Reimagine LA Foundation
• - The Texas Restaurant Association Education Foundation
• - The Restaurant Workers Community Foundation

These organizations provide vital resources and create opportunities for foodservice workers, thus enhancing their livelihoods and promoting community solidarity.

To further amplify this movement, the Más Noches Buenas campaign will include festive events across major cities such as New York, Los Angeles, and Houston. These events aim to give deserving foodservice workers a much-needed night off from their demanding schedules, allowing them to relax and enjoy a meal prepared by local chefs. By organizing festive trade dinners in collaboration with NGLMitú, a leading U.S. Latin media company, Buchanan's hopes to bring together the very community that fuels the holiday spirit.

In addition, the campaign will feature a limited-edition merchandise sale designed in partnership with Kids of Immigrants, with 100% of profits matched by Buchanan's up to $20,000 on selected sales day. This collection includes exclusive items like hoodies and tote bags, with all proceeds going to support the ongoing efforts of the nonprofits mentioned above.

A highlight of this year's campaign will be the Noche Buena celebration hosted by comedian Marcello Hernández on December 15. This special event promises a night filled with music, community camaraderie, and festivities, showcasing the essence of the 200% holiday spirit in full bloom.

Furthermore, Buchanan's will engage online fans through a holiday contest encouraging them to share their unique traditions using the hashtag #BuchanansMásNochesBuenas. Participants will have a chance to win cash prizes and exclusive giveaways, reinforcing the community's involvement and celebration.

For those eager to recreate the festive spirit at home, Buchanan's is also sharing a delightful cocktail recipe to spice up the Noche Buena experience, featuring the renowned Coquito cocktail, a Puerto Rican holiday favorite.

How to Make Manolo López's Buchanan's Coquito

Ingredients (Serves 15):

• - 21 oz Buchanan's DeLuxe 12YO
• - 14 oz sweetened condensed milk
• - 12 oz evaporated milk
• - 15 oz cream of coconut
• - 0.5 oz vanilla extract
• - 1 tsp ground cinnamon

Preparation:
1. Combine all ingredients in a large mixing bowl and stir until well blended.
2. Chill before serving to enhance the flavors.

This initiative highlights Buchanan's commitment to fostering a strong sense of community and awareness, particularly during the holidays when gratitude and appreciation for one another are paramount. As Buchanan's states, "The 200% foodservice community embodies the spirit of giving, and it's time to shine a light on their invaluable contributions."

Whether through donations or personalized events, Buchanan's Whisky is dedicated to ensuring that this holiday season is filled with Más Noches Buenas for all—especially those who work tirelessly behind the scenes to bring joy and flavor to our tables.

For more updates on the brand and to participate in the ongoing celebrations, fans can follow Buchanan's on social media or visit their official website.