The Unveiling of the Official FIFA World Cup 2026 NYNJ Poster Marks a New Era for Soccer in America

The Official FIFA World Cup 2026 NYNJ Poster Unveiled



On April 15, 2025, the FIFA World Cup 2026™ New York New Jersey (NYNJ) Host Committee proudly presented the official poster representing the NYNJ region. The creative mind behind this vibrant artwork is none other than Rich Tu, a Brooklyn-based, award-winning artist who carries roots from New Jersey. This unveiling marks not just the launch of an iconic poster but also the kickoff of a wider beautification project aimed at enhancing public art in the area leading up to the global tournament.

The official reveal took place at notable locations like One Times Square, famously known for its New Year’s Eve Ball. This location provided a perfect backdrop, as the digital version of the poster is set to catch the eyes of thousands every day. Furthermore, it was unveiled at the MetLife Stadium, a future hosting ground for the FIFA Club World Cup 2025 and the FIFA World Cup 2026 matches.

Rich Tu reflected on the importance of this event by stating, "The FIFA World Cup is not just about the game—it's about energy, culture, and the communities that make it unforgettable." His design aims to encapsulate the vibrant and diverse identity of the region. Rich highlighted the crucial elements of New York and New Jersey, seamlessly intertwining them into his artwork. Each component is meticulously planned to evoke the spirit of the locale, which he considers an honor to present on such a significant global stage.

Bettina Garibaldi, Chief Marketing and Communications Officer of the NYNJ Host Committee, expressed great enthusiasm for the design, stating, “This poster is a bold celebration of everything that makes the NYNJ region so dynamic—our diversity, creativity, and unmistakable energy.” The essence of the region is well captured through Rich's artistic lens, setting a vigorous tone for the community’s engagement in the lead-up to the World Cup.

About the Artist Rich Tu


Rich Tu is not just a talented artist but a community-oriented individual deeply engaged in fostering creative opportunities. Growing up in New Jersey, he earned his Bachelor of Fine Arts in Communication from Rutgers University and later his Master’s in Illustration from the School of Visual Arts in New York. Besides being an accomplished artist, he is influential in the creative community through initiatives like the studio Sunday Afternoon and the COLORFUL Awards, focusing on helping diverse early-career artists.

His artwork and creative contributions have garnered awards from prestigious platforms such as ADC Young Guns, DAD, and the CLIOs. Recently, his solo exhibit titled 'Human Response' earned a nomination for a Webby Award, indicating his impactful presence in the art world.

Bringing Art Within Reach


Starting April 19, 2025, fans will have the opportunity to purchase their own piece of this history with the official NYNJ poster. They can register their interest through the NYNJ website. Additionally, those who want to see it firsthand can visit 352 Marin Blvd. in Jersey City, known for its rich diversity.

For those who appreciate poster art, the design will also be housed at Poster House NYC, allowing it to remain in the public eye as part of the museum’s permanent collection. This ensures that the intersection of sport, art, and culture will continue to be celebrated long after the championship concludes in 2026.

Fans can follow the preparations and excitement building around the FIFA World Cup 2026™ through various social media platforms managed by the Host Committee, including Instagram and TikTok. The event not only promises to be a highlight in the sporting calendar but also a showcase of cultural vibrancy.

Thus, with a strong community-centered approach, the NYNJ region is gearing up for the excitement that FIFA World Cup 2026™ will bring, and the poster unveiled marks just the beginning of this exhilarating journey.

Topics Sports)

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